Are companies doing a good job with customer service (the customer experience) — or is it just hype? Some companies are doing well, other not so much.Read more
As has been widely reported, consumers consider friend recommendations to be more trustworthy than company advertising.
A recent major research study bears this out. According to a story by Todd …Read more
This is a roll-up of all Forrester blogs written for Marketing & Strategy Professionals. Role-specific blogs are listed at …Read more