Are companies doing a good job with customer service (the customer experience) — or is it just hype? Some companies are doing well, other not so much.
Read moreCloud Computing: A Forrester Video Overview
Evans on Marketing Business-to-Business, Online Marketing, Technology and Marketing analytics, cloud, Forrester, technology, video
Trusting Brand Recommendations from Friends
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Trends advertising, brand, customer expectations, customer satisfaction, entrepreneur, experiential marketing, Facebook, Forrester, good manners, Mashable, product management, social media, Sponsored Stories, trust 18
As has been widely reported, consumers consider friend recommendations to be more trustworthy than company advertising.
A recent major research study bears this out. According to a story by Todd …
Read moreForrester Blogs: For Marketing & Strategy Professionals
Evans on Marketing Online Marketing, Social and Digital Media blog, Forrester, social media, strategy
Click on the image to go to the Forrester Research blog
This is a roll-up of all Forrester blogs written for Marketing & Strategy Professionals. Role-specific blogs are listed at …
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