Attributes That Employers Study for Their Marketing Hires

What attributes do employers most value when considering candidates for marketing positions? Certainly, there are many possible answers to this question depending on the company, the specific job, and other criteria. Nonetheless, here is an interesting delineation of factors that employers consider, as suggested by Geoffrey James for Inc.: “Hiring great marketers can be challenging, […]

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Do Better in Budgeting for Social Media Marketing

Yesterday, we posted about social media analytics. Today, we address budgeting issues related to social media marketing. As the following infographic from Salesforce indicates, there are several factors that must be taken into account; and social media marketing budgeting is important for companies of all types and sizes.    

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Looking for Marketing Salary Information?

We’ve talked before about salary information sites such as PayScale. Today, we’re highlighting another valuable salary guide — Good Calculators. At  the salary calculator section of the site, you can learn salaries by state, occupation, and career, and all occupations by region. Here are several marketing career salary examples from Good Calculators. [PLEASE NOTE: In […]

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The Popularity of Marketing Internships: Be Prepared and Don’t Wait!

Internships provide great opportunities for real-world experiences, a great addition to a resume, and contacts for future employment. DID YOU KNOW that marketing-related internships are among the most popular by companies? This augurs well for a career in marketing. 🙂 First, consider this:  Research by Burning Glass Technologies shows that: “More than ever there is […]

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