Tag Archives: marketing

Great Video Brand Examples on Instagram

21 Sep

Instagram now has 500 million active users, and it is rapid pulling away from Twitter (whose user base has been rather stagnant). Instagram’s popularity has not gone unnoticed by brand marketers who have been posting pictures and videos in great numbers.

Recently, HubSpot wrote about some of the best video examples of brands using Instagram. According to  Lindsay Kolowich:

Remember when Instagram first started allowing users to post videos back in 2013? The first Instagram videos had to be recorded on your phone and could only be up to 15 seconds long. Those were the days that people compared Instagram video to its Twitter-owned counterpart, Vine. Instagram’s come a long way since then, and it’s blown Vine out of the water. Like most of the other popular social networks, the folks at Instagram have made changes to its platform that make it easier for people to post and share videos.”

“In late March 2016, Instagram announced it would start rolling out the ability for Instagram users to upload 60-second videos. For iOS users, it added that users would soon be able to make videos out of multiple clips from their camera rolls. Thanks to these changes, marketers can use the Instagram app to relate with their fans and customers, to communicate their business’ personalities and brand stories, and to express artistic creativity.”

Here are a few of the 17 brands cited by HubSpot. Click on their names to access their Instagram pages. The posts with video have a video camera in the upper right corner:


Zarb at 50 (2): Presentation by Kathyrn V. Marinello, Distinguished Alumna

11 Apr

This year, Hofstra University is celebrating the 50th anniversary of its recognition of the business school as a distinct entity within the University, hence “Zarb at 50.” One of the anniversary events comprised well-attended videotaped presentations by President Rabinowitz and five distinguished alumni, followed by a reception.

We are making the videos available in three ways: (1) We are posting 6 separate videos over the next couple of weeks that are divided by speaker. (2) At the Hofstra YouTube channel, a special playlist with each of the separate presentations is available. Click here. (3) At the Hofstra YouTube channel is the entire 1.5 hour event in one video. Click here.

Today, we are highlighting the presentation by Ms. Kathryn V. Marinello. Ms. Marinello, a Hofstra MBA in Marketing, is a Senior Advisor for Ares Management. Previously, she served as Chairman, President and Chief Executive Officer of Stream Global Services from 2010 to 2014; and as Chief Executive Officer and President of Ceridian Corporation from 2006 to 2010. Before that, Ms. Marinello served in a wide variety of senior roles at GE for more than a decade. She was Chief Executive Officer and President of GE Fleet Services at GE Commercial Finance from 2002 to 2006 and at GE Insurance Solutions from 1999 to 2002. Ms. Marinello has been an Independent Director on the Board of General Motors since 2009 and Thrivent Financial for Lutherans since 2014. She has been a Director of AB Volvo since 2014; RealPage since 2015; and Nielsen Holdings since 2014. She also serves as a Director of the Greater Twin Cities United Way and the Minnesota Business Partnership.


SXSW 2016: A Major Marketing Event

6 Apr

Some large festivals have turned into major marketing events. One very popular annual event is operated by SXSW, which describes itself as follows:

“The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery.”

“Year after year, the event is a launching pad for new creative content. New media presentations, music showcases, and film screenings provide buzz-generating exposure for creators and compelling entertainment for audiences. Conference panel discussions present a forum for learning; business activity thrives at the Trade Shows and global networking opportunities abound. Intellectual and creative intermingling among industry leaders continues to spark new ideas and carve the path for the future of each ever-evolving field, long after the events’ conclusion.”

Here are two video clips, the first by SXSW and the second by Engadget.



Best & Best-Paid Jobs, and Link to Market Job Database

28 Mar

Glassdoor is an online job search firm: It has a database of “more than 8 million company reviews, CEO approval ratings, salary reportsinterview reviews and questions, benefits reviews, office photos, and more. All of this information is entirely shared by those who know a company best — the employees.”

Here are links to just a few of Glassdoor’s most valuable Web pages: 

Click the image to access Glassdoor’s research blog.


More Marketing Trends for 2016

18 Mar

As we have reported before (see, for example, 1, 2), there are a lot of marketing trends to follow in 2016.

Recently, Selligent and StrongView produced their “2016 Marketing Trends Survey,” based on surveys of business executives.

Eleventy Marketing Group has summed up the 9 key trends identified by Selligent and Strongview:

  1. The majority of marketing budgets will increase.
  2. E-mail, online, and related efforts are where most companies will increase their marketing spending.
  3. More traditional marketing and advertising efforts will see the greatest spending decline this year.
  4. Subscriber engagement and improving segmentation will be top E-mail marketing priorities.
  5. E-mail life-cycle programs will be a key focus for many companies.
  6. The biggest E-mail marketing challenges are leveraging data and improving targeting.
  7. Demographic, purchase history. and online behavior are the top email marketing data sources.
  8. Data quality, resources, and access are key challenges to using data in E-mail marketing.
  9. The big three [Facebook, LinkedIn, Twitter] still reign supreme when it comes to social media.

Click the image to access the full report.


Product Management: A HIGHLY Rated Career Track

9 Mar

One marketing career track — in product management — is gaining popularity at many MBA/MS programs (including the graduate course in product innovation and management at Hofstra’s Zarb School of Business).

Recently, Lindsay Graham — for the Wall Street Journal — wrote “Coveted Job Title for MBA.s: Product Manager.” Consider this from Graham’s article:

“So much for buyout titans. The current crop of MBA students has a new dream job: Product manager. More business-school students are setting their sights on tech company product-management roles, which combine elements of marketing, design and problem-solving, students, faculty and recruiters say. Leading a product like UberEats, Uber Technologies Inc.’s food-delivery service, or Amazon Prime, home to Amazon.com Inc.’s streaming content, marries business strategy with ‘the thrill of building a thing,’ said Tom Eisenmann, a Harvard Business School professor and faculty co-chairman of the school’s Rock Center for Entrepreneurship.”

“Product managers conduct market research, propose a prototype, test it, coordinate design and engineering efforts, and market the final version. Early-career product managers can typically expect to earn in the low six-figures; the national average salary for the position is $111,650, according to job site Glassdoor Inc.

Click the image to read more of the WSJ article.

M.B.A. students Meghan Servello, left, and Rachel Flynn at Cornell Tech, Cornell University’s New York technology campus, last month. PHOTO: KHOLOOD EID FOR THE WALL STREET JOURNAL


Developing a Marketing Plan

7 Jan

Are strategic plans in marketing important? They are in our view.🙂

Take a look at the video below and the article from Entrepreneur, which notes the following:

“Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan.”

“The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go. Later on we suggest creating a section of your plan that addresses the medium-term future — two to four years down the road. But the bulk of your plan should focus on the coming year.”



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