Attributes That Employers Study for Their Marketing Hires

What attributes do employers most value when considering candidates for marketing positions? Certainly, there are many possible answers to this question depending on the company, the specific job, and other criteria. Nonetheless, here is an interesting delineation of factors that employers consider, as suggested by Geoffrey James for Inc.: “Hiring great marketers can be challenging, […]

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Do Better in Budgeting for Social Media Marketing

Yesterday, we posted about social media analytics. Today, we address budgeting issues related to social media marketing. As the following infographic from Salesforce indicates, there are several factors that must be taken into account; and social media marketing budgeting is important for companies of all types and sizes.    

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Looking for Marketing Salary Information?

We’ve talked before about salary information sites such as PayScale. Today, we’re highlighting another valuable salary guide — Good Calculators. At  the salary calculator section of the site, you can learn salaries by state, occupation, and career, and all occupations by region. Here are several marketing career salary examples from Good Calculators. [PLEASE NOTE: In […]

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The Popularity of Marketing Internships: Be Prepared and Don’t Wait!

Internships provide great opportunities for real-world experiences, a great addition to a resume, and contacts for future employment. DID YOU KNOW that marketing-related internships are among the most popular by companies? This augurs well for a career in marketing. 🙂 First, consider this:  Research by Burning Glass Technologies shows that: “More than ever there is […]

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Great Books to Read in 2017

As we continue to look ahead to 2017, there are various books that provide valuable information and that are highly rated by reviewers. Here are a few sources for YOU to check out, by topic. Click the images to read the reviews.   “5 Must Read Books That’ll Inspire Entrepreneurs in 2017”   “12 New […]

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Congratulations Hofstra Marketing

The Marketing Faculty in the Zarb School of Business at Hofstra University is proud that our programs are included in TWO new 2017 rankings by College Choice, which “is an independent online publication dedicated to helping students and their families find the right college. We publish rankings and reviews that make choosing the best college […]

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Great Video Brand Examples on Instagram

Instagram now has 500 million active users, and it is rapid pulling away from Twitter (whose user base has been rather stagnant). Instagram’s popularity has not gone unnoticed by brand marketers who have been posting pictures and videos in great numbers. Recently, HubSpot wrote about some of the best video examples of brands using Instagram. […]

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Zarb at 50 (2): Presentation by Kathyrn V. Marinello, Distinguished Alumna

This year, Hofstra University is celebrating the 50th anniversary of its recognition of the business school as a distinct entity within the University, hence “Zarb at 50.” One of the anniversary events comprised well-attended videotaped presentations by President Rabinowitz and five distinguished alumni, followed by a reception. We are making the videos available in three ways: […]

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SXSW 2016: A Major Marketing Event

Some large festivals have turned into major marketing events. One very popular annual event is operated by SXSW, which describes itself as follows: “The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for […]

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Best & Best-Paid Jobs, and Link to Market Job Database

Glassdoor is an online job search firm: It has a database of “more than 8 million company reviews, CEO approval ratings, salary reports, interview reviews and questions, benefits reviews, office photos, and more. All of this information is entirely shared by those who know a company best — the employees.” Here are links to just a few […]

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