The Popularity of Marketing Internships: Be Prepared and Don’t Wait!

Internships provide great opportunities for real-world experiences, a great addition to a resume, and contacts for future employment. DID YOU KNOW that marketing-related internships are among the most popular by companies? This augurs well for a career in marketing. 🙂 First, consider this:  Research by Burning Glass Technologies shows that: “More than ever there is […]

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Don’ts for Businesses Using Social Media

In this new era of fake news, alternative truth, and inflammatory messages on social media, it is a good time for us to appraise (or reappraise) our own use of social media. Are we doing the best we can to avoid careless mistakes or inflammatory language? Recently, Annie Pilon described “20 Taboo Topics to Stay […]

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Great Video Brand Examples on Instagram

Instagram now has 500 million active users, and it is rapid pulling away from Twitter (whose user base has been rather stagnant). Instagram’s popularity has not gone unnoticed by brand marketers who have been posting pictures and videos in great numbers. Recently, HubSpot wrote about some of the best video examples of brands using Instagram. […]

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Getting Off a Bad Career Path

We all aspire to great careers — with jobs that we find fulfilling, that have cooperative workmates, that have bosses who respect us and our abilities, that have the potential for upward mobility, and that compensate us fairly. So, happens when our career goals are not being fulfilled? Here are some observations from By J.T. […]

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Self-Branding Across Roles and Life Stages: Part 3

Recently, Zarb School of Business Distinguished Professor Joel Evans of Hofstra University did an extended radio interview with Suzanne Phillips, Psy.D. on self-branding from different perspectives and across our diverse roles. Self-branding — how we see ourselves and how we want to be perceived by others — is a key to long-term personal and career […]

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Self-Branding Across Roles and Life Stages: Part 2

Recently, Zarb School of Business Distinguished Professor Joel Evans of Hofstra University did an extended radio interview with Suzanne Phillips, Psy.D. on self-branding from different perspectives and across our diverse roles. Self-branding — how we see ourselves and how we want to be perceived by others — is a key to long-term personal and career […]

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Self-Branding Across Roles and Life Stages: Part 1

Recently, Zarb School of Business Distinguished Professor Joel Evans of Hofstra University did an extended radio interview with Suzanne Phillips, Psy.D. on self-branding from different perspectives and across our diverse roles. Self-branding — how we see ourselves and how we want to be perceived by others — is a key to long-term personal and career […]

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Self-Branding Across Roles and Life Stages: Overview

Recently, Zarb School of Business Distinguished Professor Joel Evans of Hofstra University did an extended radio interview with Suzanne Phillips, Psy.D. on self-branding from different perspectives and across our diverse roles. Self-branding — how we see ourselves and how we want to be perceived by others — is a key to long-term personal and career […]

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JWT Intelligence’s 2016 Top 100 Trends

Every year, JWT Intelligence predicts 100 trends to follow: The Future 100: Trends and Change to Watch in 2016 is a report “featuring original analysis and insights on the 100 most dynamic trends for the coming year across 10 key sectors.” The 2016 report includes trends regarding culture, tech and innovation, travel and hospitality, brands […]

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Careers in Business 2016: New Data and Trends

This very valuable post on career planning is updated for 2016. Take a look at the slideshow for hints, trends, and online resources.

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