Humanizing and Entertaining Ads

HubSpot recently identified 12 enjoyable video marketing campaigns: “What better medium to propel the new wave of humanized marketing than video? It’s one of the most effective media for marketers. Seventy-three percent of respondents in a 2015 Web Video Marketing Council study indicated that video had a positive impact on their marketing results. Click here […]

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Don’t Pooh Pooh Any Product Ideas Until You Think Them Through

A solid, high-potential, innovative idea for a new product may not be recognized as such at the start. So, don’t laugh at any idea until it has been carefully examined. As Knowledge@Wharton reports: “At Reebok, the cushioning in a best-selling basketball shoe reflects technology borrowed from intravenous fluid bags. Semiconductor firm Qualcomm’s revolutionary color display […]

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