Marketers Ramping Up Use of NFTs

 
In early 2021, we first discussed NFTs (non-fungible tokens) as collectibles. In the months since then, we have seen marketers ramping up use of NFTs in their marketing

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Rating the Super Bowl Ads: What’s YOUR Take?

From a sports perspective, Super Bowl LI was an exciting football game — the first one ever going into overtime. But was this Super Bowl an advertising success? The reviews

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2017 Super Bowl of Advertising: A Preview

This Sunday is the Super Bowl of advertising (oh yeah, there’s a football game, too). It’s the time when advertisers pay $5 million per 30 second spot — besides production

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