In early 2021, we first discussed NFTs (non-fungible tokens) as collectibles. In the months since then, we have seen marketers ramping up use of NFTs in their marketing …
Budweiser Ramping Up Its World Cup 2018 Marketing Efforts
Evans on Marketing Global Marketing, Marketing Communications, Sports and Entertainment Marketing 2018, Budweiser, drone, World Cup
Once again, Anheuser-Busch is a major sponsor of the World Cup, this time in Russia. And already, we see Budweiser ramping up Its World Cup 2018 marketing efforts. The firm’s …
Read moreRating Super Bowl LII Advertising
Today, we conclude our three-part series on the 2018 Super Bowl. On Sunday, we looked at a number of 2018 Super Bowl LII Fun Facts. Yesterday, we watched Several …
Read moreRating the Super Bowl Ads: What’s YOUR Take?
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing 84 Lumber, advertising, AirBnB, Audi, Bai Brands, best, Budweiser, customer expectations, entertainment marketing, Honda, Kia, most popular, Mr. Clean, promotion, social media, sports, Super Bowl, Tide 2
From a sports perspective, Super Bowl LI was an exciting football game — the first one ever going into overtime. But was this Super Bowl an advertising success? The reviews …
Read more2017 Super Bowl of Advertising: A Preview
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing 2017, advertising, Budweiser, experiential marketing, Febreze, Ford, GNC, Kia, Mercedes, Mr. Clean, preview, promotion, social media, Super Bowl, trends, video, YouTube 4
This Sunday is the Super Bowl of advertising (oh yeah, there’s a football game, too). It’s the time when advertisers pay $5 million per 30 second spot — besides production …
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