Where Do YOU Get Your News?

That is a good question at this point in the evolution of media. It should be no surprise that print is no longer the typical answer. But it may be a surprise that TV still ranks ahead of online sources for U.S. consumers of news. Look at the chart below for the results of a […]

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What Makes a Great Social Media Marketer?

Ah, this is a question that all of us who participate in social media marketing would like to answer. With that in mind, here are some tips from Barry Feldman, writing for MarketingProfs: A great social media marketer “is a great listener.” A great social media marketer “doesn’t try so hard to be a marketer […]

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B2B Meet B2C

We know that business-to-business marketers often operate in a different business space than business-to-consumer companies — in terms of customers, suppliers, distribution channels, media, and so on.  Nonetheless, B2B businesses can learn from their B2C colleagues and vice versa. Consider these observations from Derek Singleton, writing for MarketingProfs: “I think some of the best B2B […]

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Join.Me: Friend or Foe?

Here are some excerpts from a very interesting article (“Easy, no-install desktop sharing with Join.Me”) by Dave Johnson for CBS MoneyWatch. What do you think of the privacy and ethical considerations of Join.Me? Dave was responding to his dad’s request for PC help from 3,000 miles away: “I tried Join.Me. I’m a little surprised that […]

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All Social Media Platforms Are Not Created Equal

Check out this informative infographic.    

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They’re Back: Twinkies Return to Store Shelves

As we reported late last year, the beloved Hostess Twinkies brand was only going on a hiatus until the brand was purchased by another firm after the failure of the company owning the brand. Well, it took a little longer than we thought for Twinkies to return to the market. But, now they’re back. And […]

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A Look at Best Practices in Marketing

IBM recently conducted a study to determine what makes the best marketing companies stand out. As IBM notes in the report The State of Marketing 2013, IBM’s Global Survey of Marketers: “In the U.S., $83B is lost each year due to poor customer experiences. Marketers must re-examine how to understand and engage customers, evaluate and […]

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Trends in Advertising

With the rapid growth of the digital era, advertising sure has changed. Some of the changes have been gradual. Others have been dramatic. And consumer trust remains a big consideration in advertising. Check out this fact-packed infographic from Ambassador.    

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Ten Tips to Help You Get a Job Interview

Here are 10 good tips from Susan Ruhl, writing for Careerealism.com. A few are somewhat obvious, but there should be at least one key takeaway for everyone: 10. “Be Specific — Develop a list of specific target companies that you can identify to those with whom you are networking. For example, if you say, ‘I […]

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