Lifestyle Branding – Reaching the Market-of-One

A guest post by Alan L. Codkind — Thanks!


Anonymous, one of the most dynamic and creative thinkers of our time, once said, “There is no brand loyalty that

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Google’s New Dashboard for Research Insights

Recently, Google introduced a new data analytics tool called Dashboard for Research Insights: “Need some stats for a presentation? You shouldn’t have to go data mining. We’ve created this

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Communication Vehicles Used in Sponsorships

Many companies actively engage in sponsorship of music tours, sports stadiums, nonprofit organizations, and more. For those firms, sponsorships are an integral part of their marketing communication efforts — often,

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