Lifestyle Branding – Reaching the Market-of-One

Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Product Management , , , , , , , , , , , 3

A guest post by Alan L. Codkind — Thanks!

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Anonymous, one of the most dynamic and creative thinkers of our time, once said, “There is no brand loyalty that …

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Google’s New Dashboard for Research Insights

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Technology and Marketing , , , , , , , , , , , , , 2

Recently, Google introduced a new data analytics tool called Dashboard for Research Insights: “Need some stats for a presentation? You shouldn’t have to go data mining. We’ve created this …

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Communication Vehicles Used in Sponsorships

Evans on Marketing Global Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , ,

Many companies actively engage in sponsorship of music tours, sports stadiums, nonprofit organizations, and more. For those firms, sponsorships are an integral part of their marketing communication efforts — often, …

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