Yesterday, we looked at the growing U.S. TV audience for soccer and the opportunities this provides to sponsors and advertisers.
Today, let us look at the financial dimensions of sports …Read more
Many companies actively engage in sponsorship of music tours, sports stadiums, nonprofit organizations, and more. For those firms, sponsorships are an integral part of their marketing communication efforts — often, …Read more
The business side of sports and entertainment seems to be ever present. This time, it is highlighted by the Lance Armstrong doping scandal and its aftermath.
Consider this: On the …Read more
If you are a celebrity, what happens when your team’s or league’s sponsor is different from the one whom you company personally endorse?
This is a frequent challenge for prominent …Read more