Are Sports Sponsorships Worth the Investment?

Yesterday, we looked at the growing U.S. TV audience for soccer and the opportunities this provides to sponsors and advertisers. Today, let us look at the financial dimensions of sports sponsorships for the 2014 World Cup in Brazil. Although the investments are huge, it is not clear that they are always the best expenditures of […]

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Communication Vehicles Used in Sponsorships

Many companies actively engage in sponsorship of music tours, sports stadiums, nonprofit organizations, and more. For those firms, sponsorships are an integral part of their marketing communication efforts — often, for both revenue and image purposes. As reported by eMarketer: “For many marketers, sponsorship is a multichannel game, where the activity in one channel supports […]

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The Case of Lance Armstrong: The Downfall of One More Celebrity Icon

The business side of sports and entertainment seems to be ever present. This time, it is highlighted by the Lance Armstrong doping scandal and its aftermath. Consider this: On the one hand, Lance Armstrong is truly a global icon. He is a cancer survivor who won his sport’s most grueling event seven times AFTER he […]

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The Conflicts Faced by Celebrity Endorsers

If you are a celebrity, what happens when your team’s or league’s sponsor is different from the one whom you company personally endorse? This is a frequent challenge for prominent sports celebrities in team sports. According to Chris Chase, writing for USA Today, such a scenario has recently embroiled Tom Brady (star NFL quarterback of […]

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