Communication Vehicles Used in Sponsorships

Many companies actively engage in sponsorship of music tours, sports stadiums, nonprofit organizations, and more. For those firms, sponsorships are an integral part of their marketing communication efforts — often,

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The Case of Lance Armstrong: The Downfall of One More Celebrity Icon

The business side of sports and entertainment seems to be ever present. This time, it is highlighted by the Lance Armstrong doping scandal and its aftermath.

Consider this: On the

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