Communication Vehicles Used in Sponsorships

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Many companies actively engage in sponsorship of music tours, sports stadiums, nonprofit organizations, and more. For those firms, sponsorships are an integral part of their marketing communication efforts — often, …

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The Case of Lance Armstrong: The Downfall of One More Celebrity Icon

Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , 5

The business side of sports and entertainment seems to be ever present. This time, it is highlighted by the Lance Armstrong doping scandal and its aftermath.

Consider this: On the …

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