Yesterday, we looked at the growing U.S. TV audience for soccer and the opportunities this provides to sponsors and advertisers.
Today, let us look at the financial dimensions of sports …
Read moreYesterday, we looked at the growing U.S. TV audience for soccer and the opportunities this provides to sponsors and advertisers.
Today, let us look at the financial dimensions of sports …
Read moreMany companies actively engage in sponsorship of music tours, sports stadiums, nonprofit organizations, and more. For those firms, sponsorships are an integral part of their marketing communication efforts — often, …
Read moreThe business side of sports and entertainment seems to be ever present. This time, it is highlighted by the Lance Armstrong doping scandal and its aftermath.
Consider this: On the …
Read moreIf you are a celebrity, what happens when your team’s or league’s sponsor is different from the one whom you company personally endorse?
This is a frequent challenge for prominent …
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