Over the years, we have written several times about Kantar’s annual global brand ratings. Let us now turn to the latest report. Brand Z Global Ratings 2022.
2022 Marketing Budgets Back on the Upswing
Because of COVID-19, marketing budgets hit record lows in 2021. Now, we see 2022 marketing budgets back on the upswing. Thankfully!
As we noted last year, “For several years, …
Read moreAvoid These Ten Marketing Sins
We have written about 2,600 posts for Evans on Marketing. Most focused on acting appropriately, whatever the topic. So, what about mistakes to stay away from? Avoid these …
How to Devise a Better Product Innovation Strategy
Over the years, we have presented more than 150 posts about product management. Today, we consider how to devise a better product innovation strategy. With a lot to learn.…
What Will Be the New Workplace Norm
As COVID-19 edges downward, will the amount of remote workers decline? We examine what will be the new workplace norm.
Compare the findings below with those in our August …
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