Strong Black Friday 2018 Ahead

Black Friday discounts may not represent the lowest prices of the holiday season. Nonetheless, many people actively shop on Black Friday.  Experts predict a strong Black Friday 2018 ahead.

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Consumer Promotions and Engagement Tips

How may we improve the consumer purchase process? And go further than we do now? In this post, we study consumer promotions and engagement tips.

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Transforming Marketing Departments

We look at how firms are transforming marketing departments. In sum, how should marketing departments act in today’s evolving competitive environment?

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Marketers as Strategic Influencers

Business strategies set the firm’s objectives. And they outline how to reach them. In this post, we look at the role of marketers as strategic influencers.

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