Wherefore Art TV Advertising

Wherefore art TV advertising is a play on Shakespeare. But the stakes couldn’t be higher for TV firms at any point along the supply chain. Viewing shifts — with the related advertising shifts — are playing havoc with both traditional and cable TV audiences. Yes, the Super Bowl remains an ad powerhouse. But, social media […]

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Small Businesses Are Charging Ahead

As we noted earlier this month, many small business trends are worth studying. Now, let’s consider how small businesses are charging ahead. According to Vangie Beal for Webopedia: “A small business is privately owned and operated. And it typically employs a small number of workers. In the United States, the the U.S. Small Business Administration (SBA) […]

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Tracking Small Business Trends

As with large firms, tracking small business trends is imperative. IF small firms want to adapt to the marketplace! To best face competition, they must do so. Before studying trends, read these posts: Small Business Saturday Marketing Tips for Small Businesses Best Blogs for Small Business Small Businesses and Success/Failure Now, we turn to 2018 […]

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Data Analytics Can Help Predict Consumer Behavior

As we know, forecasting how consumers will behave is big challenge for marketers. In essence, what are we — as shoppers — going to do in the future? Thus. let’s see how data analytics can help predict consumer behavior. As described by Techopedia. We extract and sort data to learn and assess behavior and patterns. […]

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2018 Marketing Budget Strategies

Today, we present the second in our three-part series on the marketing budget. This topic merits the detailed coverage. Yesterday, we began with 2018 Marketing Budget Trends. Now, we cover 2018 Marketing Budget Strategies. And we conclude tomorrow with our 2018 Marketing Budget Free Templates. Consider this observation from Myriam DiGiovanni for The Financial Brand […]

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Big Data Challenge: Measuring Marketing ROI

As we know, big data is a big deal. And it’s challenging too. Hence, we turn to a big data challenge: measuring marketing ROI. If you have followed Evans on Marketing, you aware that we have reported regularly on big data. So, take a look at these examples: State of Big Data in 2017. When […]

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World’s Leading Ethical Companies 2017

Do consumers care if the firms they patronize are ethical? Often, the answer is yes. And these people may stop buying a product and tell their friends if the firm is not.  As a result, ethical behavior is a must. Thus, this post focuses on the world’s leading ethical companies 2017. Each year, Ethisphere® Institute […]

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Reasons Numerous Startups Fail

Starting a new business is often much harder than startups realize.  For many reasons numerous startups fail. To the extent possible, they must be avoided. Look at three of our prior posts about starting a new business: Do You Have a Really Good Concept for a Startup Business? Can You Start a Business in Your […]

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Understanding Chinese Millennial Workers

There has been a lot of media coverage about American millennials and their behavior. For example, click here: 1, 2, 3. There has not been as much attention on other millennials. Hence, today’s post, “Understanding Chinese Millennial Workers,” explores that generation in the world’s biggest country.   Understanding Chinese Millennial Workers   Maya Hu-Chan reports […]

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As We Celebrate 10 Years of the iPhone, What Can We Learn from Apple?

Last month, we discussed that Apple — the world’s most valuable company — is once again rolling (after a grief hiccup). Soon, the company will begin selling the 10-year anniversary models of the iPhone. Today is announcement day for the new iPhone! [Please be sure to read both parts of this post and look at […]

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