Tag Archives: business model

Understanding Chinese Millennial Workers

22 Sep

There has been a lot of media coverage about American millennials and their behavior. For example, click here: 1, 2, 3. There has not been as much attention on other millennials. Hence, today’s post, “Understanding Chinese Millennial Workers,” explores that generation in the world’s biggest country.

 

Understanding Chinese Millennial Workers

 

 

“China has gone through huge economic and cultural change. Overall, one of the biggest value shifts is between older and younger generations. Chinese millennials, age 18 to 35, represent 385 million people — 28 percent of the population. By 2025, 75 percent of the workforce in China will be millennials.”

“For over 20 years, I have coached Chinese leaders and employees across generations. As a result, I have seen several trends that distinguish the younger Chinese population. Younger, urban Chinese tend to be more influenced by global trends than older, more rural Chinese. Also, they tend to be more individualistic, direct, and open. They are entrepreneurial, mobile-dependent, and tech savvy. And, they are most likely an only child.”

“Thus, if you’re a foreign manager with Chinese employees across generations, how do you earn respect? What do they expect from managers? The tips that follow can help foreign managers bridge the generational and international divide with Chinese millennials.”

 

 

Tips

Before looking at Hu-Chan’s tips, consider this: The number of Chinese millennials far exceeds the total U.S. population! Finally, here are her tips (explained in detail by clicking here) for foreign bosse:

 

  • Be sure to show caring and warmth.
  • As a boss, know your business well.
  • Ask for input from employees.
  • Understand “face” — “‘Face’ (mianzi) plays an important role in business and society. And it is much more subtle than the American understanding of ‘face.’ It is about dignity, status, prestige, respect, and honor.
  • Lead by example through your behavior.
  • Demonstrate a strong interest in employee development.

 

Understanding Chinese Millennial workers is essential. If you're a foreign manager working with Chinese "knowledge workers" across generations, how do you earn their respect? What do they expect from their managers? The following tips can help foreign managers bridge the generational -- and international -- divide with millennial Chinese workers. Show caring and warmth. These observations are from executive coach Maya Hu-Chan.

                             Credit: Getty Images

 

As We Celebrate 10 Years of the iPhone, What Can We Learn from Apple?

12 Sep

Last month, we discussed that Apple — the world’s most valuable company — is once again rolling (after a grief hiccup). Soon, the company will begin selling the 10-year anniversary models of the iPhone. Today is announcement day for the new iPhone! [Please be sure to read both parts of this post and look at the infographic below regarding what we can learn from Apple.]

According to various observers, at least one version of the new iPhone will sell for more than $1,000. Are you iPhone loyalists really ready for this?

Here’s what Tripp Mickle and Timothy W. Martin are reporting for the Wall Street Journal:

“Prepare for smartphone sticker shock. A decade into the smartphone era, Apple Inc. and Samsung Electronics Co. are betting they can increase sales by jacking up the price of their flagship products — bucking the usual downward arc for prices of consumer electronics in the years after introduction.”

“Apple on Tuesday [today] is expected to unveil a more-advanced iPhone — also known as the anniversary iPhone, the iPhone 8, or iPhone X — which analysts predict will carry a starting retail price of about $1,000. That would be about 50% more than the cheapest version of the iPhone 7 Apple introduced last year at $649, and about 30% more than the larger iPhone 7 Plus, at $769. (On Tuesday, Apple also is expected to show off updated versions of those phones with prices similar to last year’s models.)”


 
While we wait for the latest iPhones to be available for sale, let’s consider what else we can learn from Apple. The Website Group has these observations; and it designed the infographic shown below.

“[Apple uses] unpaid marketing at its very best! You might not think it, but this marketing strategy is used for some of the biggest companies around the world. In particular – we’re talking Apple. Another popular strategy from Apple is its ability to create mystery around a product launch. Nobody likes a spoiler but everyone loves a surprise; so keep your goodies to yourself until the day comes to pull the rabbit out of the hat — just as Apple taught us. It leaves you hanging until the very last minute so that when they finally unveil a product you can’t wait any longer to get your hands on it!”

“These are just a couple of marketing lessons that we can learn from Apple, but there are plenty more! Read on for a list of 10 marketing techniques that Apple has used to build one of the most well-known brands in the world!”

 

Courtesy of: The Website Group

 

A Brand Strategy Road Map

3 Aug

Are you approaching your company branding or your self-branding strategy in a systematic and comprehensive manner?

Here are some valuable insights from Ken Hanson, CEO of Hansen Dodge —  an integrated agency that solves complex problems through strategy and an idea-first approach:

“Some see a brand as merely a logo and a tagline. At Hanson Dodge Creative, we know it’s much more. That’s why our brand strategies are far-reaching. And why we cull insights and beliefs from your team, the consumer and the market, and weave those insights into a strategy and three-year road map that will integrate with and help drive the strategic plan of the organization.We’ve been creating brands for some of the greatest companies in the world for more than 30 years. During that time, our approach has identified 16 key components that every brand strategy should include.”

 
Click the image for a larger view.

 

Marketing Tips for Small Businesses

2 Aug

This post focuses on marketing tips specifically geared to small businesses, a group that often under-appreciates the importance and availability of marketing practices.

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“You’re a small business owner. You don’t have an endless marketing budget, or an abundance of time that you can spend doing the marketing yourself for the that matter. You do, however, need to market your products or services so as to remain competitive. What do you do? Fortunately, there are plenty of marketing approaches that small business owners can adapt to successfully market their businesses without breaking the bank!”

 
Click the image to read 25 marketing strategy tips for small businesses that are proposed by


 

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