A Marketing Reset Framework

In July, we wrote about planning for the “new normal.” For this post, we discuss a marketing reset framework. And highlight an excellent Gartner video.

With the new normal post,

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Apple Is the First 2 Trillion Dollar US Company

 
At the end of March 2020, we discussed the comeback of Microsoft. On March 27, 2020, Microsoft had the lead over Apple for market capitalization: “As of March 27, 2020,

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