Learning from Failure

Learning from failure is one of the keys to success. As philosopher George Santayana once said, “Those who cannot remember the past are condemned to repeat it.” What does that mean? If we learn from our failures, we can perform much better in the future. Therefore, consider these past posts: Reasons Numerous Startups Fail Small […]

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How Companies Must Respond to GDPR

Last week, we reported that Many Companies Remain Unready for GDPR. And now, we study how companies must respond to GDPR (the General Data Protection Regulation) by May 25, 2018. Just 17 days from today. In this post, we look at what companies must do. And we show what a global firm — Google — […]

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Firms on Glassdoor’s Best Employers Survey Each Year

In December, we highlighted Glassdoor’s 2018 Best U.S. Employers. And we studied Optimizing Employer-Employee Relationships. Earlier last year, we posted about Marketing Career Planning and Career Development. In addition, we looked at Getting Off a Bad Career Path. Today, we see the  firms on Glassdoor’s best employers survey each year . There are only three […]

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Facebook and Google: Stronger Rules for Online Advertisers

In response to some complaints about online ads, both Facebook and Google have been working on expanded rules for advertisers to follow. FACEBOOK As described by Working Media Group: “Facebook continues to crack down on the shady side of its social network. Last month, Facebook announced that it has started fighting back against advertisers and […]

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Which Are the Leading B2B Firms?

A lot of public attention is paid to business-to-consumer (B2C) companies, far more than to business-to-business (B2B) firms — even though B2B firms generate trillions of dollars of revenue per year. Interestingly, some of the leaders in B2B are also leaders in B2B! To partly close the public visibility gap, Sacunas annually publishes a list […]

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The Best Firms If You Want to Work in Tech

If you want to work for a technology company, TechRepublic has ranked these as the best employers [Click the company names to visit their jobs’ Web sites.]: Facebook — “Never pay for lunch (or dry cleaning) again when you start your career at Facebook. In addition to health insurance, employees are given benefits such as […]

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How Do YOU Feel About Chatbots?

Now that chatbots have been gaining in popularity, what exactly is a chatbot and what does it do? According to Scott Carey, writing for Techworld: “Before chatbots, there were just bots — based on software designed to automate a specific task. A chatbot is built on the same premise; however, it delivers this task around […]

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A Nielsen Video on the Asia Pacific Consumer

Here’s an easy way to learn more about consumers in the most populous regions of the world: “Who is the Asia Pacific Consumer?”, a video from Nielsen Research.    

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The Most Expensive Key Words on Google Search

Are you using or considering paid search on Google? Do you know what the 100 most expensive keywords are on Google? As Chris Zook writes for WebpageFX: “Google has billions of keywords at their disposal. But not all keywords are created equally, and costs per click can wildly vary from a handful of pennies to […]

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Regulatory Issues In Europe for U.S. Tech Companies

For quite a while, the European Commission has been rather tough in regulating large  American companies doing business in Europe and penalizing them when their practices are deemed unacceptable — sometimes, billions of dollars in fines as well as changes in business activities. As Kelly Couturier  recently noted for the New York Times: ” The […]

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