Do Not Underestimate Women

In January 2020, we wrote about the continuing pink tax for women. The result of them paying more than men for very similar products. Today, we should not underestimate

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Sustainability and Brand Trust

With today’s post, we wrap up this week’s 4-part series on sustainability. We call it sustainability and brand trust.

In order, these were the other posts:

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Understanding the US Latin X Marketplace

As a rule, in marketing, applying superior market segmentation strategies represents a key to success. Therefore, when we look at the present and to the future, understanding the US Latin

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