Late last month, we wrote about gearing up for the forthcoming holiday shopping season. While doing so, it is imperative to gauge consumer sentiment in 2020.
Even in September …
Read moreDo Not Underestimate Women
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In January 2020, we wrote about the continuing pink tax for women. The result of them paying more than men for very similar products. Today, we should not underestimate …
Sustainability and Brand Trust
With today’s post, we wrap up this week’s 4-part series on sustainability. We call it sustainability and brand trust.
In order, these were the other posts:
… Read moreUnderstanding the US Latin X Marketplace
As a rule, in marketing, applying superior market segmentation strategies represents a key to success. Therefore, when we look at the present and to the future, understanding the US Latin …
Marketing Sustainability Pays Off
Evans on Marketing Consumers and Their Behavior, Pricing, Privacy, Identity Theft, and Ethical Issues, Product Management, Trends ethics, infographic, Nielsen, success, sustainability 2
As we are learning each day, marketing sustainability pays off. In the past, that was not always true. For two reasons. Firstly, many people thought sustainability was just marketing …