With the start of the holiday shopping season, companies want to particularly focus on “gift splurgers.” According to Nielsen: “These consumers say they like to shower their loved ones with gifts and see themselves more as spenders rather than savers.” Based on research by Nielsen, gift splurgers can be segmented by age and gender: The […]
Read moreThe Impact of Digital on Shopping Behavior
Although the purchase volume of in-store transactions remains dominant (well over 90 percent of consumer purchases are concluded in a physical store), digital pre-store shopping tools are becoming more and more popular. Nielsen reports the following based on its research: “Before they hit the stores, shoppers leverage an array of online resources to give themselves […]
Read moreWhat Are Our Favorite Snacks?
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With all the media and healthcare community emphasis on healthy eating, how are we doing? For instance, have we turned to healthier snacks? According to recent research by Nielsen: “Hungry? The average person reaches for 12 different kinds of snacks in any given month. Why do we snack? That depends on any number of reasons […]
Read moreWho Is Today’s Asia Pacific Consumer?
The Asia Pacific regions of the world account for about 60 percent of the global population (compared to less than 5 percent for the United States). However, Asia Pacific countries differ greatly in their population size, demographics, economic emphasis, and more. First, click the image to see a larger, interactive map of the world from […]
Read moreA Nielsen Video on the Asia Pacific Consumer
Here’s an easy way to learn more about consumers in the most populous regions of the world: “Who is the Asia Pacific Consumer?”, a video from Nielsen Research.
Read moreThe Weak State of Consumer Confidence in Latin America
With all of the media attention on Europe and Asia, there is not enough emphasize on what’s going on in Latin America — a continent with nearly 500 million people. So, consider this, from Nielsen: “Mirroring consumer confidence declines seen around the world, sentiment in the Latin America region decreased three index points to a […]
Read moreThe Car as a Digital Entertainment Center
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New car entertainment technology has exploded in recent years. According to Nielsen: “Cars are big business, and as technology continues to permeate our lives, the auto industry is broadening its revenue base by tapping into consumers’ desire to stay connected from behind the wheel. The industry is also amplifying an array of connected car options […]
Read moreHow Healthy Are We? Perceptions Vs. Reality
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In this era of consumer self-awareness, marketers are interested in health-related questions such as these: Do you think YOU are healthy? If yes or no, what criteria are you using? Are you being truthful or rationalizing? How would you describe your eating patterns and level of physical activity? Recently, Nielsen conducted in-depth research on this […]
Read moreNielsen’s 2014 Breakthrough Award Winners
Research giant Nielsen annually examines thousands of new product introductions. As part of its analysis, Nielsen has identified its 2014 U.S. Breakthrough Innovation Winners: “These diverse new products carry the common thread of finding and filling unmet consumer needs while demonstrating that with significant effort, game-changing innovation is possible in any category and by all […]
Read moreWhat Motivates Car Buyers Around the World?
There are many different reasons why consumers buy specific car types and models — even in the United States. But, how different are purchase motivations around the world? To answer this question, Nielsen recently conducted a large-scale online survey in 60 countries: “’Linking global automotive demand with consumer sentiments and media habits is vital to […]
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