See what’s next in sustainability.
Read moreEvolving State of Sustainability in Marketing
How important is sustainability to YOU? Read on!!
Read moreAre YOU Always On?
How connected are YOU compared to others?
Read moreAre YOU a Gift Splurger?
With the start of the holiday shopping season, companies want to particularly focus on “gift splurgers.” According to Nielsen: “These consumers say they like to shower their loved ones with gifts and see themselves more as spenders rather than savers.” Based on research by Nielsen, gift splurgers can be segmented by age and gender: The […]
Read moreThe Impact of Digital on Shopping Behavior
Although the purchase volume of in-store transactions remains dominant (well over 90 percent of consumer purchases are concluded in a physical store), digital pre-store shopping tools are becoming more and more popular. Nielsen reports the following based on its research: “Before they hit the stores, shoppers leverage an array of online resources to give themselves […]
Read moreWhat Are Our Favorite Snacks?
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Product Management, Trends analytics, customer expectations, customer satisfaction, experiential marketing, food, healthy, Nielsen, product management, snacks, trends, unhealthy 16
With all the media and healthcare community emphasis on healthy eating, how are we doing? For instance, have we turned to healthier snacks? According to recent research by Nielsen: “Hungry? The average person reaches for 12 different kinds of snacks in any given month. Why do we snack? That depends on any number of reasons […]
Read moreWho Is Today’s Asia Pacific Consumer?
The Asia Pacific regions of the world account for about 60 percent of the global population (compared to less than 5 percent for the United States). However, Asia Pacific countries differ greatly in their population size, demographics, economic emphasis, and more. First, click the image to see a larger, interactive map of the world from […]
Read moreA Nielsen Video on the Asia Pacific Consumer
Here’s an easy way to learn more about consumers in the most populous regions of the world: “Who is the Asia Pacific Consumer?”, a video from Nielsen Research.
Read moreThe Weak State of Consumer Confidence in Latin America
With all of the media attention on Europe and Asia, there is not enough emphasize on what’s going on in Latin America — a continent with nearly 500 million people. So, consider this, from Nielsen: “Mirroring consumer confidence declines seen around the world, sentiment in the Latin America region decreased three index points to a […]
Read moreThe Car as a Digital Entertainment Center
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing autos, cars, customer expectations, digital, entertainment, ethics, experiential marketing, Nielsen, technology, trends 3
New car entertainment technology has exploded in recent years. According to Nielsen: “Cars are big business, and as technology continues to permeate our lives, the auto industry is broadening its revenue base by tapping into consumers’ desire to stay connected from behind the wheel. The industry is also amplifying an array of connected car options […]
Read more