Earlier this year, we discussed marketing strategy readiness for 2021. However, it is critical to also prepare for the long term.
Consumer Sentiment in 2020
Late last month, we wrote about gearing up for the forthcoming holiday shopping season. While doing so, it is imperative to gauge consumer sentiment in 2020.
Even in September …
Read moreDo Not Underestimate Women
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Trends customer expectations, infographic, marketing to women, Nielsen, opportunity, planning, video
In January 2020, we wrote about the continuing pink tax for women. The result of them paying more than men for very similar products. Today, we should not underestimate …
Sustainability and Brand Trust
With today’s post, we wrap up this week’s 4-part series on sustainability. We call it sustainability and brand trust.
In order, these were the other posts:
… Read moreUnderstanding the US Latin X Marketplace
As a rule, in marketing, applying superior market segmentation strategies represents a key to success. Therefore, when we look at the present and to the future, understanding the US Latin …