How much would YOU pay for sustainable products? See the results of a Nielsen study.
Read moreUnderstanding the US Latin X Marketplace
Marketing Sustainability Pays Off
Evans on Marketing Consumers and Their Behavior, Pricing, Privacy, Identity Theft, and Ethical Issues, Product Management, Trends ethics, infographic, Nielsen, success, sustainability 1
Global Consumer Spending
Millennials Are Shaping Online Spending
Broadening Concept of Sustainability in Marketing
Evolving State of Sustainability in Marketing
Are YOU Always On?
Are YOU a Gift Splurger?
With the start of the holiday shopping season, companies want to particularly focus on “gift splurgers.” According to Nielsen: “These consumers say they like to shower their loved ones with gifts and see themselves more as spenders rather than savers.” Based on research by Nielsen, gift splurgers can be segmented by age and gender: The […]
Read moreThe Impact of Digital on Shopping Behavior
Although the purchase volume of in-store transactions remains dominant (well over 90 percent of consumer purchases are concluded in a physical store), digital pre-store shopping tools are becoming more and more popular. Nielsen reports the following based on its research: “Before they hit the stores, shoppers leverage an array of online resources to give themselves […]
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