Learn what Latin X is — and why it is significant.
Read moreMarketing Sustainability Pays Off
Evans on Marketing Consumers and Their Behavior, Pricing, Privacy, Identity Theft, and Ethical Issues, Product Management, Trends ethics, infographic, Nielsen, success, sustainability 1
Global Consumer Spending
Millennials Are Shaping Online Spending
Broadening Concept of Sustainability in Marketing
Evolving State of Sustainability in Marketing
Are YOU Always On?
Are YOU a Gift Splurger?
With the start of the holiday shopping season, companies want to particularly focus on “gift splurgers.” According to Nielsen: “These consumers say they like to shower their loved ones with gifts and see themselves more as spenders rather than savers.” Based on research by Nielsen, gift splurgers can be segmented by age and gender: The […]
Read moreThe Impact of Digital on Shopping Behavior
Although the purchase volume of in-store transactions remains dominant (well over 90 percent of consumer purchases are concluded in a physical store), digital pre-store shopping tools are becoming more and more popular. Nielsen reports the following based on its research: “Before they hit the stores, shoppers leverage an array of online resources to give themselves […]
Read moreWhat Are Our Favorite Snacks?
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Product Management, Trends analytics, customer expectations, customer satisfaction, experiential marketing, food, healthy, Nielsen, product management, snacks, trends, unhealthy 16
With all the media and healthcare community emphasis on healthy eating, how are we doing? For instance, have we turned to healthier snacks? According to recent research by Nielsen: “Hungry? The average person reaches for 12 different kinds of snacks in any given month. Why do we snack? That depends on any number of reasons […]
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