Sports Stars 2017 Instagram Popularity

As we know, the leading sports celebrities are quite popular. As a result, they earn a lot from endorsements. In this post, we look at sports stars 2017 Instagram popularity. Instagram has more than 800 million community members.   Background Earlier in 2017, we discussed the overall popularity of sports celebrities. Their following can be […]

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How Physically Active Are YOU?

For the last few years, we at EOM have been actively involved with our FitBit and monitoring our daily activities. How are we doing. So-so. πŸ™  In comparison, we know that others — in the United States and around the globe — are doing much worse. πŸ™ πŸ™ πŸ™ πŸ™   Where do YOU stand? πŸ™‚ […]

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More Than 25% of Super Bowl Advertisers Will Be Newbies

Now, that we (about 120 million U.S. viewers) are about 10 days from Super Bowl 50, the advertising picture is becoming clearer. And after all, this is the “Super Bowl” of advertising with 30-second commercials going for $5 million or so (just for air time). What is especially interesting about the 50th anniversary Super Bowl […]

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Yes, There ARE Still Real Heroes!

We can all be responsible members of society and give back to the community. This is NOT a post about a major team sport or about a famous athlete or a famous celebrity or a famous business leader. It is also NOT about the misdeeds going on in the world. Rather, it is about how […]

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Want to Perform at the Super Bowl? Pay for Play May Be Coming

Most of us already know that the National Football League is the most popular and profitable sports entity in the United States — by a wide margin. NFL prime-time TV games are regularly the highest-rated shows of the week. Advertising, sponsorship, and licensing contracts with the NFL amount to billions of dollars a year. Super […]

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Are Sports Sponsorships Worth the Investment?

Yesterday, we looked at the growing U.S. TV audience for soccer and the opportunities this provides to sponsors and advertisers. Today, let us look at the financial dimensions of sports sponsorships for the 2014 World Cup in Brazil. Although the investments are huge, it is not clear that they are always the best expenditures of […]

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Adidas’ View of the World Cup

The upcoming 2014 World Cup in Brazil will the world’s most viewed sporting event of the event of the year — yes, more viewers than for the Super Bowl. As with other major sporting events, the technology involved in creating a better customer experience for the World Cup continues to be cutting edge. This year’s […]

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Celebrity Endorsements: Who Is Ahead in the Burger Wars?

For years, Burger King has tried to gain on its long-time competitor McDonald’s. Nonetheless, in the United States and around the globe, McDonald’s is the clear and undisputed king. Now, come two new commercials. Who do you think comes out on top (again)? πŸ™‚ Burger King is using former NBA great Chris Webber to promote […]

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How We’re Watching Sports Content

All of our habits and behavior have been affected by the growth of social media. No where is that more apparent than with sports viewership. Clearly, this has major implications for advertisers. According to Nielsen: “In the last 10 years, the available hours of sports programming has increased by 232 percent, according to Nielsen’s 2013 […]

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