As we have reported before, influencer marketing is growing in popularity. Thereby, enhancing relationships among companies, influencers, and customers. This means certain celebrity influencers make big bucks on Instagram.…
New Tool in the Fake Product Wars
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management, Sports and Entertainment Marketing, Technology and Marketing Adidas, bad behavior, counterfeit products, detecting fake sneakers, experiential marketing, Nike, sports marketing, Zippy Digital
Yesterday, we looked at shopping gullibility. To appeal to unaware customers, one widely-used tactic involves selling fake products as authentic. Now, there is a promising new tool in the …
Super Bowl of Advertising 2020
Since 2012, we have posted more than two dozen articles about the Super Bowl. Why? Because of the audience size and the price of TV commercials. In this …
Sports Stars 2017 Instagram Popularity
As we know, the leading sports celebrities are quite popular. As a result, they earn a lot from endorsements. In this post, we look at sports stars 2017 Instagram popularity.…
Read moreHow Physically Active Are YOU?
For the last few years, we at EOM have been actively involved with our FitBit and monitoring our daily activities. How are we doing. So-so. 🙁 In comparison, we know …
Read more