From YouSendIt to Hightail: What’s in a Name?

One of the biggest marketing decisions that any firm makes is to change its corporate brand, which represents the foundation of its positioning message. So, what do YOU think of YouSendIt’s rebranding itself as Hightail? Here’s the company description of itself from its Web site: “Founded in 2004, YouSendIt was working in the cloud before […]

Read more