Tag Archives: online information

Women in Business

4 Aug

Here is some value information on this topic:

  • Womenable.com has a large number of infographics. Click here.
  • Gender Equity Index. Click here.
  • State of Women-Owned Businesses. Click here.
  • A One-Women Firm Goes Global. Click here.
  • Women, Especially Women of Color, Fueling Business Startups. Click here.

 

More Bad News on Our Privacy

9 Jun

As we have noted several times (see, for example, 1, 2, 3, 4, 5, 6), the hacking and theft of people’s vital information remains quite rampant around the globe, despite some technological advances.

To show how bad the situation is, consider this recent Russian example reported by Eric Auchaud for Reuters:

“Hundreds of millions of hacked user names and passwords for E-mail accounts and other Web sites are being traded in Russia’s criminal underworld, a security expert told Reuters. The discovery of 272.3 million stolen accounts included a majority of users of Mail.ru, Russia’s most popular E-mail service, and smaller fractions of Google, Yahoo, and Microsoft E-mail users, said Alex Holden, founder and chief information security officer of Hold Security. It is one of the biggest stashes of stolen credentials to be uncovered since cyber attacks hit major U.S. banks and retailers two years ago.”

“The latest discovery came after Hold Security researchers found a young Russian hacker bragging in an online forum that he had collected and was ready to give away a far larger number of stolen credentials that ended up totaling 1.17 billion records. After eliminating duplicates, Holden said, the cache contained nearly 57 million Mail.ru accounts — a big chunk of the 64 million monthly active E-mail users Mail.ru said it had at the end of last year. It also included tens of millions of credentials for the world’s three big E-mail providers, Gmail, Microsoft, and Yahoo, plus hundreds of thousands of accounts at German and Chinese E-mail providers.”

 
Click the image to access a video clip featuring Auchard.
 
Reuters TV
 

Are You Current with Your Social Media Jargon?

28 Apr

We sometimes LOL when watching a funny movie, ask for questions with AMA (Ask Me Anything), DM when talking to someone on Twitter, and so on.

So, are you ready for some new jargon? Here are several social media terms from Jennifer Beese, writing for Sprout Social:

  • ¯\_(ツ)_/¯ A shrug expression often referred to “whatever,” “who knows,” “doesn’t matter” or “why not.”
  • Clickbait: Using a provocative title in order to generate clicks.
  • Cray: Another term for crazy.
  • Crush it: Used to express when someone is doing particularly well or exceeding goals.
  • Fam: Describes someone or a group of people you trust or consider family.
  • Fire: When something is exceptionally good or on point.
  • I can’t even: Indicates the speaker’s inability to speak as a result of being overjoyed or frustrated.
  • Lit: Describes a person, place or thing as awesome or “happening.”
  • On fleek: On point.
  • Savage: Describes someone or something that is exceptionally brutal or harsh.
  • Slay: Similar to “crush it,” it’s an act of doing something exceptionally well.
  • Slide into your DMs: Describes someone randomly messaging another on Twitter Direct Message.
    Squad goals: An aspirational term for what you’d like your group to be or accomplish.
  • Thirsty: Describes someone who is too eager or desperate.
  • Throwing shade: To publicly denounce or disrespect someone.
  • TFW: Stands for “that feeling when,” which is commonly used for memes or expressions around a certain event.
  • Trendjacking: Describes when a trending topic is taken over with irrelevant content from other users.
  • Yaaaaaas: When a simple “yes” won’t do to express excitement. Pro tip: Use as many A’s as necessary.

 
Click the image to read more.


 

What’s the State of Healthcare Information Online?

11 Mar

A lot of us look for healthcare information online (sometimes, we even get too much information related to maladies that we or loved ones have acquired). After all, there so many sites out there.

With this in mind, let’s look at the infographic prepared by Luth Research:

[Here are] “stats about today’s health-related activity taking place digitally. Luth Research’s ZQ Intelligence™ cross-platform digital measurement software uncovers the health-related activity of PC, Mobile, and Smartphone App users nationwide. Discover what’s trending health-wise in our digital age. We hope these stats find you in good health!”

 


 

Tracking Marketing ROI

24 Feb

Many companies find it difficult to measure the ROI (return on investment) of various activities, including those activities conducted via the Web.

Marketo has recently published an E-book titled: Solved Mysteries: Tracking Your Content Marketing ROI:

“Is your content’s ROI a mystery? You won’t need a detective to solve the case! In this E-book, we’ll walk you through our tried-and-true process for finding the ROI of your content marketing, and give you the metrics you’ll need to measure.”

See how you can:

  • “Sync your content with your organization’s goals”
  • “Define your key metrics before you create content”
  • “Align with internal stakeholders — especially the C-suite”
  • “Design your programs to be measurable”
  • “Use early and late-stage metrics to solve your ROI mystery”

 

Click the image to access a free PDF of this E-book or click here: https://www.marketo.com/ebooks/solved-mysteries-content-roi.

 

A Nielsen Video on the Asia Pacific Consumer

17 Sep

Here’s an easy way to learn more about consumers in the most populous regions of the world: “Who is the Asia Pacific Consumer?”, a video from Nielsen Research.

 


 

Online Marketing Resources

12 Aug

Looking for more online, easy-to-use, inexpensive marketing resources?

If yes, then check out this slideshow from Damon Nofar, a freelance presentation designer who helps marketers and speakers with their presentations. These nine resources are featured in the slideshow:

 

 

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