Who Is Today’s Asia Pacific Consumer?

The Asia Pacific regions of the world account for about 60 percent of the global population (compared to less than 5 percent for the United States). However, Asia Pacific countries differ greatly in their population size, demographics, economic emphasis, and more. First, click the image to see a larger, interactive map of the world from […]

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A Nielsen Video on the Asia Pacific Consumer

Here’s an easy way to learn more about consumers in the most populous regions of the world: “Who is the Asia Pacific Consumer?”, a video from Nielsen Research.    

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The JWT Intelligence 2013 Global Anxiety Report

Last month, we posted a video about consumer anxiety around the globe. Now, JWT Intelligence has published a report titled AnxietyIndex 2013 Global Report: “In the latest installment of our research around the levels, intensity, and drivers of anxiety around the world, we surveyed 6,075 adults aged 18-plus across 27 markets in Western Europe (Finland, […]

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Nielsen’s Global Consumer Survey

Annually, Nielsen conducts surveys of consumers around the world. In describing its 2013 research, Nielsen notes the following: “Appreciate the similarities, embrace the differences. With seven billion people living in the world, new findings from a Nielsen global survey revealed that when it comes to core fundamental lifestyle values centered on family, education, or religious […]

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