Annually, Nielsen conducts surveys of consumers around the world.
In describing its 2013 research, Nielsen notes the following: “Appreciate the similarities, embrace the differences. With seven billion people living in the world, new findings from a Nielsen global survey revealed that when it comes to core fundamental lifestyle values centered on family, education, or religious aspirations, we are more alike than we are different. What drives our shopping preferences, however, can vary considerably depending on where we live. A one-size-fits-all approach doesn’t work; understanding the habits and diverse needs of consumers around the world is critical for success in today’s shrinking world.”
Click the image to read the report.