What’s your answer to this question? How healthy Is YOUR lifestyle? In reality, the honest response for many Americans would be not very! In 2014, we wrote about How Healthy …
Read moreAs marketers, we are always looking at better ways to understand our customers and potential customers. We spend a lot of time studying consumer lifestyles and cultures.
With the preceding …
Read moreWe know that families and households around the world have been changing for decades — in terms of demographics, lifestyles, shopping behavior, and more. Do marketers fully get all of …
Read moreRecently, I did a full-length radio interview with Dr. Suzanne Phillips for her CoSozo Psych Up Show on the topic of self-branding for personal and career success. In this …
Read moreOur marketing dictionary keeps growing — in this case, we’re talking about consumer typologies. Among them are the Greatest Generation (born 1925-1945), Baby Boomers (born 1946-1964), Baby Busters (born 1965-1975), …
Read more