How Healthy Is YOUR Lifestyle?

What’s your answer to this question? How healthy Is YOUR lifestyle? In reality, the honest response for many Americans would be not very! In 2014, we wrote about How Healthy Are We? Perceptions Vs. Reality. And overall health has declined since then. Americans Eat a Lot AND Fast. Thus, we return to this topic again.  […]

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SSI: Generational Differences More Insightful Than Cultural Ones

As marketers, we are always looking at better ways to understand our customers and potential customers. We spend a lot of time studying consumer lifestyles and cultures. With the preceding in mind, let’s consider these observations by Pete Cape (director, global knowledge in the London office of research firm SSI), as reported by Quirk’s Marketing […]

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Meet the NEW Family — A JWT Intelligence Report

We know that families and households around the world have been changing for decades — in terms of demographics, lifestyles, shopping behavior, and more. Do marketers fully get all of these changes? There is an interesting and eye-opening new report from JWT Intelligence: “The notion of family is rapidly evolving, but many brands aren’t yet […]

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Self-Branding for Personal and Career Success

Recently, I did a full-length radio interview with Dr. Suzanne Phillips for her CoSozo Psych Up Show  on the topic of self-branding for personal and career success. In this interview, the discussion goes far beyond the concept of self-branding for career success, the subject of earlier posts at this blog. Self-branding is relevant for every […]

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The Growing Importance of Generation Z

Our marketing dictionary keeps growing — in this case, we’re talking about consumer typologies. Among them are the Greatest Generation (born 1925-1945), Baby Boomers (born 1946-1964), Baby Busters (born 1965-1975), MTV Generation (1975-1985), Generation X (encompassing Baby Busters and MTV Generation), Generation Y — also known as Millennials (1985-1995), and Generation Z (born 1995-2007). Now, […]

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Turning the Corner on Consumer Spending

As reported by Stagnito Business Information’s New Products Report: “Consumer spending is in line with pre-recession trends and consumer optimism is higher than it’s been in years, according to Mintel’s annual comparative audit report American Lifestyles 2014. That’s a sunny outlook from consumers, one that certainly will benefit CPGs and retailers this year and into […]

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Lifestyle Branding – Reaching the Market-of-One

A guest post by Alan L. Codkind — Thanks! __________________________________________ Anonymous, one of the most dynamic and creative thinkers of our time, once said, “There is no brand loyalty that two cents off can’t overcome.” How profound. A simple way to understand how brand loyalty works. But is it the least bit true? And, just […]

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