What’s your answer to this question? How healthy Is YOUR lifestyle? In reality, the honest response for many Americans would be not very! In 2014, we wrote about How Healthy …Read more
As marketers, we are always looking at better ways to understand our customers and potential customers. We spend a lot of time studying consumer lifestyles and cultures.
With the preceding …Read more
We know that families and households around the world have been changing for decades — in terms of demographics, lifestyles, shopping behavior, and more. Do marketers fully get all of …Read more
Our marketing dictionary keeps growing — in this case, we’re talking about consumer typologies. Among them are the Greatest Generation (born 1925-1945), Baby Boomers (born 1946-1964), Baby Busters (born 1965-1975), …Read more