Proving Marketing ROI Is Difficult

As we’ve posted before (see, for example, 1, 2), measuring marketing’s return on investment is both important and difficult. Now, according to B2B Marketing, the situation is changing: “The old perception of marketing as an immeasurable dark art whose benefits could not be quantified by mere numbers seems to be over. In its place, the […]

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Marketing Interfaces with IT Need to Get Better

Recently, we wrote about “Marketing and Sales: Better Cooperation Needed.” But, the same may also be said about about marketing and IT (information technology).   As reported by eMarketer: “With technology now an integral part of marketing, it’s critical for marketing and IT teams to be on the same page. However, April 2015 research by Harvey […]

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Consumers Down on Data Mining

As we have reported many times (see, for example, 1, 2, 3, 4), privacy and identity theft are important issues for all of us. With that in mind, a critical question for data miners is: How do consumers feel about data-mining practices being deployed by companies and other organizations? Consider these observations from Natasha Singer, […]

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Google’s New Dashboard for Research Insights

Recently, Google introduced a new data analytics tool called Dashboard for Research Insights: “Need some stats for a presentation? You shouldn’t have to go data mining. We’ve created this interactive tool to help you quickly find what you need from our vast archives of industry-leading research. It’ll even help you tell a story from the […]

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