Marketing Interfaces with IT Need to Get Better

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Technology and Marketing , , , , , , , , , , , 2

Recently, we wrote about “Marketing and Sales: Better Cooperation Needed.” But, the same may also be said about about marketing and IT (information technology).
 
As reported by eMarketer…

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Consumers Down on Data Mining

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing , , , , , , , , 2

As we have reported many times (see, for example, 1, 2, 3, 4), privacy and identity theft are important issues for all of us. With that …

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Google’s New Dashboard for Research Insights

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Technology and Marketing , , , , , , , , , , , , , 2

Recently, Google introduced a new data analytics tool called Dashboard for Research Insights: “Need some stats for a presentation? You shouldn’t have to go data mining. We’ve created this …

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