Can You Start a Business in Your Garage?

Forty years ago, Apple was founded by 20-something young guys– some say, in a garage (Steve Wozniack disagrees with that depiction 🙂 ). Despite a number of ups and downs over the years, we know that Apple has emerged as the most valuable company in the world. Here is a video on the history of […]

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Lifestyle Branding – Reaching the Market-of-One

A guest post by Alan L. Codkind — Thanks! __________________________________________ Anonymous, one of the most dynamic and creative thinkers of our time, once said, “There is no brand loyalty that two cents off can’t overcome.” How profound. A simple way to understand how brand loyalty works. But is it the least bit true? And, just […]

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