Can You Start a Business in Your Garage?

Evans on Marketing Careers, Distribution, Good and Bad Examples of Marketing, Product Management , , , , , , , , , , , , , , , 8

Forty years ago, Apple was founded by 20-something young guys– some say, in a garage (Steve Wozniack disagrees with that depiction 🙂 ). Despite a number of ups and downs …

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Lifestyle Branding – Reaching the Market-of-One

Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Product Management , , , , , , , , , , , 3

A guest post by Alan L. Codkind — Thanks!

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Anonymous, one of the most dynamic and creative thinkers of our time, once said, “There is no brand loyalty that …

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