Tag Archives: B2B

Which Are the Leading B2B Firms?

23 Mar

A lot of public attention is paid to business-to-consumer (B2C) companies, far more than to business-to-business (B2B) firms — even though B2B firms generate trillions of dollars of revenue per year. Interestingly, some of the leaders in B2B are also leaders in B2B!

To partly close the public visibility gap, Sacunas annually publishes a list of the top 100 business-to-business companies:

“We believe the best brands don’t just command the most market share; they’re the companies that also make experience a part of their success. We took a holistic approach to identifying the Top 100 Global B2B Brands of 2016 to find those that focused on more than revenue. We measured multiple brand data points across their people, products, digital footprints, market command, and innovation. Our companies to watch are digitally-savvy market leaders who will be defining their industry landscapes for 2017. They are forward thinkers who know how to push the right boundaries, treat employees, and simply have some serious B2B swag.”

“In today’s economy, price point no longer defines market share; experiences are the strategic differentiator for brands. Consumers, especially millennials, are willing to pay a premium for optimally designed experiences. The companies that rose to our top ten B2B brands are experience connoisseurs – they know how to design for their customers and end consumers. These companies not only do their research and make great products, but they also design seamless experiences and invest significantly in innovation – driving the design economy towards the next big thing.”

The top 5 organizations in the new B2B list are [click the company names to see why]:

  1. Google/Alphabet
  2. General Electric
  3. Intel
  4. AECOM
  5. Apple

Note: About 15 of the top 100 B2B firms also have a significant in B2C markets.
 
Click the image to see the full list of 100 organizations.

 

An Infographic Dictionary for Business Founders

20 Mar

Often times, the lingo involved with startups is in a class by itself. So, what terminology is essential for business founders to know?

As Pedro Sanchez de Lozada writes for Udemy, an online educational firm:

“Silicon Valley not only has its share of startups and founders. It has its own lucrative lingo. Outsiders need time to adjust to such new-found words. Though we see this same lingo popping up in places like New York, Boston, Portland and LA, the Valley is home to some of the most outrageously butchered start-up buzzwords.”

“If you are just visiting, here for a long-term stay, or moving all together, I suggest you become familiar with how the left coasters chat. You may need to know this at your next pitch. Oh, and more importantly, don’t take these definitions too seriously.”

Check out Udemy’s “Founder’s Dictionary.”
 

 

Fraud and Brand Safety Are Key to Ad Buyers

23 Feb

What factors are important to digital advertising buyers?

According to eMarketer:

“From the looks of it, ad fraud, viewability, and brand safety may turn out to be big digital ad buzz phrases this year. In a November 2014 study by Integral Ad Science, these emerged as the three most important aspects of media quality among US digital media buyers. One-third of respondents in this group ranked ad fraud as No. 1, while brand safety accounted for 26% of responses and viewability over one-fifth.”

 
 Click the image to read more.
 

 

Don’t Have Bad Content on Social Media

5 Dec

Of course, not all social media content is great — or even good. But some B-to-C and B-2-B companies write especially weak social media content.

As Nicole Karlis reports for the Scripted blog:

“Many marketers are turning to content marketing to increase brand awareness, search rankings, boost leads and more — but there’s a dark side that many neglect to talk about. As content marketing continues to increase in popularity in every industry, more marketers are focusing on the value it can bring to the table. It’s true, content marketing is a great way to reach a new audience, generate brand awareness, educate consumers and more — but it also can be very detrimental to a marketing strategy, especially if it isn’t done the right way.”

“In the following infographic, we decided to focus on the part of content marketing that marketers are often hesitant to talk about: the dark side. Scroll through below to learn more about the dark side of content marketing, in addition to advice on how to avoid becoming one of these scary statistics.”

[Note: Scroll to the bottom of this post for some resources on content marketing.]

 

Resources from Nicole Karlis:

 

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