Three key stages of B2B buying behavior.
Read moreU.S. B2B Digital Advertising Spending Trends
Evans on Marketing Business-to-Business, Marketing Communications, Social and Digital Media, Trends B to B, B2B, digital advvertising, eMarketer, opportunity, planning, podcast, trends 1
As we have reported before, digital ad spending is on a roll. In the U.S. and worldwide. And this will continue well into the future. With this in mind, let’s examine overall digital ad spending trends. Then, we study U.S. B2B digital advertising spending trends . B2B digital spending is also growing. U.S. Digital […]
Read moreMarketing Content for Selling Technology to B2B Buyers
In marketing technology, we must remember that business-to-business (B2B) buyers represent a large share of the market. For that reason, it is vital to use the best marketing content for selling technology to B2B buyers. Overall, the marketing of technology cuts across many topics. And in both the B2C and B2B segments of the marketplace. […]
Read moreOracle Uses B2B Videos Well
Oracle is a leader in business-to-business (B2B) software and cloud applications. For 2017, it is listed ninth largest worldwide among B2B firms in sales. It is quite active regarding the Internet of Things. And Oracle uses B2B videos well to help market its products. The firm has a YouTube channel with over 1,250 videos. A […]
Read moreWhich Are the Leading B2B Firms?
A lot of public attention is paid to business-to-consumer (B2C) companies, far more than to business-to-business (B2B) firms — even though B2B firms generate trillions of dollars of revenue per year. Interestingly, some of the leaders in B2B are also leaders in B2B! To partly close the public visibility gap, Sacunas annually publishes a list […]
Read moreAn Infographic Dictionary for Business Founders
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Marketing Communications, Online Marketing, Social and Digital Media analytics, B2B, customer expectations, Founders Dictionary, infographic, innovation, opportunity, planning, social media, tips, Udemy 3
Often times, the lingo involved with startups is in a class by itself. So, what terminology is essential for business founders to know? As Pedro Sanchez de Lozada writes for Udemy, an online educational firm: “Silicon Valley not only has its share of startups and founders. It has its own lucrative lingo. Outsiders need time […]
Read moreFraud and Brand Safety Are Key to Ad Buyers
What factors are important to digital advertising buyers? According to eMarketer: “From the looks of it, ad fraud, viewability, and brand safety may turn out to be big digital ad buzz phrases this year. In a November 2014 study by Integral Ad Science, these emerged as the three most important aspects of media quality among […]
Read moreDon’t Have Bad Content on Social Media
Evans on Marketing Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media B to B, B2B, bad behavior, blog, content marketing, customer expectations, Nicole Karlis, planning, Scripted, social media, tips, trends
Of course, not all social media content is great — or even good. But some B-to-C and B-2-B companies write especially weak social media content. As Nicole Karlis reports for the Scripted blog: “Many marketers are turning to content marketing to increase brand awareness, search rankings, boost leads and more — but there’s a dark side […]
Read moreWhat Works in B2B Marketing and Social Media
B2B Marketing annually produces a Social Media Benchmarking Report. This report is written in association with Circle Research; and it is designed to provide insight into social media trends and activities in B2B organizations. Here is an infographic summery of the 2014 report.
Read moreWhat’s Next for B-to-B Marketers?
As we have noted before (see, 1, 2, 3), there is a lot for b-to-b firms to think about in planning and enacting their marketing strategies. In particular, they need to strategize for the future. With this mind, look at the slideshow below from MarketingProfs: “The theme of the 2014 MarketingProfs’ B2B Marketing Forum was […]
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