U.S. B2B Digital Advertising Spending Trends

Evans on Marketing Business-to-Business, Marketing Communications, Social and Digital Media, Trends , , , , , , , 1

As we have reported before, digital ad spending is on a roll. In the U.S. and worldwide. And this will continue well into the future. With this in mind, let’s examine overall digital ad spending trends. Then, we study U.S. B2B digital advertising spending trends . B2B digital spending is also growing.   U.S. Digital […]

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Marketing Content for Selling Technology to B2B Buyers

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Marketing Communications, Technology and Marketing , , , ,

In marketing technology, we must remember that business-to-business (B2B) buyers represent a large share of the market. For that reason, it is vital to use the best marketing content for selling technology to B2B buyers. Overall, the marketing of technology cuts across many topics. And in both the B2C and B2B segments of the marketplace. […]

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Oracle Uses B2B Videos Well

Evans on Marketing Business-to-Business, Consumers and Their Behavior, Distribution, Marketing Communications, Product Management, Social and Digital Media , , , , , 4

Oracle is a leader in business-to-business (B2B) software and cloud applications. For 2017, it is listed ninth largest worldwide among B2B firms in sales. It is quite active regarding the Internet of Things. And Oracle uses B2B videos well to help market its products. The firm has a YouTube channel with over 1,250 videos. A […]

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Which Are the Leading B2B Firms?

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Technology and Marketing , , , , , , 3

A lot of public attention is paid to business-to-consumer (B2C) companies, far more than to business-to-business (B2B) firms — even though B2B firms generate trillions of dollars of revenue per year. Interestingly, some of the leaders in B2B are also leaders in B2B! To partly close the public visibility gap, Sacunas annually publishes a list […]

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An Infographic Dictionary for Business Founders

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , , , , , 3

Often times, the lingo involved with startups is in a class by itself. So, what terminology is essential for business founders to know? As Pedro Sanchez de Lozada writes for Udemy, an online educational firm: “Silicon Valley not only has its share of startups and founders. It has its own lucrative lingo. Outsiders need time […]

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Fraud and Brand Safety Are Key to Ad Buyers

Evans on Marketing Business-to-Business, Marketing Communications, Privacy, Identity Theft, and Ethical Issues , , , , , , 4

What factors are important to digital advertising buyers? According to eMarketer: “From the looks of it, ad fraud, viewability, and brand safety may turn out to be big digital ad buzz phrases this year. In a November 2014 study by Integral Ad Science, these emerged as the three most important aspects of media quality among […]

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Don’t Have Bad Content on Social Media

Evans on Marketing Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media , , , , , , , , , , ,

Of course, not all social media content is great — or even good. But some B-to-C and B-2-B companies write especially weak social media content. As Nicole Karlis reports for the Scripted blog: “Many marketers are turning to content marketing to increase brand awareness, search rankings, boost leads and more — but there’s a dark side […]

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What Works in B2B Marketing and Social Media

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Social and Digital Media, Trends , , , , , , , , , ,

B2B Marketing annually produces a Social Media Benchmarking Report. This report is written  in association with Circle Research; and it is designed to provide insight into social media trends and activities in B2B organizations. Here is an infographic summery of the 2014 report.    

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What’s Next for B-to-B Marketers?

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As we have noted before (see, 1, 2, 3), there is a lot for b-to-b firms to think about in planning and enacting their marketing strategies. In particular, they need to strategize for the future. With this mind, look at the slideshow below from MarketingProfs: “The theme of the 2014 MarketingProfs’ B2B Marketing Forum was […]

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Social Media Use Growing for SMBs

Evans on Marketing Business-to-Business, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media , , , , , , , , , , , 1

With the immense popularity of social media, more and more SMBs (small and medium businesses) are now utilizing such media. It’s not just for the big firms anymore. According to BIA/Kelsey’s most recent “Local Commerce Monitor” (July 2014), which is ongoing research on the advertising behavior of SMBs), about three-quarters of the firms said they […]

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