Why this title? “Do Not Think of B2B Marketing as Marketing”. Simple. B2B marketers understand its dynamic and pivotal role Yet, many others think such marketing is not as …
Just as with final consumers, B2B consumers go through steps when buying products. In this post, we review a B2B purchase process funnel.
For those interested in more info on …Read more
In marketing technology, we must remember that business-to-business (B2B) buyers represent a large share of the market. For that reason, it is vital to use the best marketing content for …Read more