Just as with final consumers, B2B consumers go through steps when buying products. In this post, we review a B2B purchase process funnel.
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Read moreU.S. B2B Digital Advertising Spending Trends
Evans on Marketing Business-to-Business, Marketing Communications, Social and Digital Media, Trends B to B, B2B, digital advvertising, eMarketer, opportunity, planning, podcast, trends 1
As we have reported before, digital ad spending is on a roll. In the U.S. and worldwide. And this will continue well into the future. With this in …
Read moreMarketing Content for Selling Technology to B2B Buyers
In marketing technology, we must remember that business-to-business (B2B) buyers represent a large share of the market. For that reason, it is vital to use the best marketing content for …
Read moreOracle Uses B2B Videos Well
Oracle is a leader in business-to-business (B2B) software and cloud applications. For 2017, it is listed ninth largest worldwide among B2B firms in sales. It is quite active regarding …
Read moreWhich Are the Leading B2B Firms?
A lot of public attention is paid to business-to-consumer (B2C) companies, far more than to business-to-business (B2B) firms — even though B2B firms generate trillions of dollars of revenue per …
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