Results of a survey of 22,000 people — including video highlights
Read moreRemember Small Business Saturday
Support your local retailers. They need it. And we need them.
Read moreOnline Holiday Shopping 2018
Evans on Marketing Consumers and Their Behavior, Distribution, Online Marketing, Trends 2018, customer expectations, eMarketer, holiday shopping, shopping 11
Yes, the calendar reads November 7. And holiday shopping is well underway.
Read moreDo We ALL Want a Deal
Evans on Marketing Consumers and Their Behavior, Pricing competition, discount, experiential marketing, NRF, shopping 17
Today, we ask: Do We ALL Want a Deal? Research says deal-seeking cuts across shopper demographics. And we want to feel smart. 🙂 In prior posts, we studied: What Tactics Increase Customer Loyalty Disconnect Between Consumers and Companies Expand Your Brand with Digital Deals Do Shoppers Like Dynamic Pricing? Are Americans Shopaholics? Do We […]
Read moreAre Americans Shopaholics?
Evans on Marketing Consumers and Their Behavior, Marketing Communications, Trends compulsive, infographic, Josh Wardini, shopaholic, shopping, shopping addiction
Last week, we looked at Shopper Online-Offline Psychology: Inside the Minds of Shoppers. Today, we consider this question. Are Americans shopaholics? For a lot of people, the answer may be yes. Let’s see. An Infographic Look: Are Americans Shopaholics? Thanks to Josh Wardini for authoring this section of today’s post. “You think ‘shop […]
Read moreShopper Online-Offline Psychology
We need to well understand shopper online-offline psychology to beat our competitors. And it is a key part of consumer decision making. These posts look at an aspect of consumer psychology: FORTY Facts on the Psychology of Color Which Elements of YOUR Emotional Intelligence Do YOU Need to Improve? Better Customer Experience Shopper […]
Read moreA New Way to Track Shoppers
Over the years, marketers have done lots of research on shopper behavior. including eye tracking and facial recognition. Now, we can add shoe (foot) tracking to the list of research techniques used by retailers. As Oliver Smith reports for The Memo: “Now, there’s a novel new technology that can figure out your age, gender, and […]
Read moreThe Psychology of Color
As we approach the end of 2016, we are going to present some of the most popular of the nearly 1,500 posts that have appeared on Evans on Marketing. Today, we cover how colors affect consumers’ product perceptions. _________________________________ From a marketing perspective, we tend to believe “perception is reality” — which means that […]
Read moreEthically, Should There Be a “Pink Tax”?
Did you know that there are several instances when women pay more than men for the same goods and services? For example, nationwide, many dry cleaners charge a higher fee for a woman’s “blouse” than a man’s “shirt” — even if the items are exactly the same. This practice has become known as the pink […]
Read moreWhat’s on Your Shopping List? Part 2
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Pricing, Trends 2016, competition, customer expectations, gift cards, National Retail Federation, opportunity, Prosper Insights & Analytics, shopping 18
Yesterday, we posted about the most popular gifts this year. Today’s post focuses on gift cards. These cards are easy to purchase and enable the recipients to buy what what most interests them — while also being somewhat impersonal. Based on the recent survey by the National Retail Federation and Prosper Insights & Analytics, these […]
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