Over the years, marketers have done lots of research on shopper behavior. including eye tracking and facial recognition. Now, we can add shoe (foot) tracking to the list of research techniques used by retailers. As Oliver Smith reports for The Memo: “Now, there’s a novel new technology that can figure out your age, gender, and […]
Read moreThe Psychology of Color
As we approach the end of 2016, we are going to present some of the most popular of the nearly 1,500 posts that have appeared on Evans on Marketing. Today, we cover how colors affect consumers’ product perceptions. _________________________________ From a marketing perspective, we tend to believe “perception is reality” — which means that […]
Read moreEthically, Should There Be a “Pink Tax”?
Did you know that there are several instances when women pay more than men for the same goods and services? For example, nationwide, many dry cleaners charge a higher fee for a woman’s “blouse” than a man’s “shirt” — even if the items are exactly the same. This practice has become known as the pink […]
Read moreWhat’s on Your Shopping List? Part 2
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Yesterday, we posted about the most popular gifts this year. Today’s post focuses on gift cards. These cards are easy to purchase and enable the recipients to buy what what most interests them — while also being somewhat impersonal. Based on the recent survey by the National Retail Federation and Prosper Insights & Analytics, these […]
Read moreWhat’s on Your Shopping List? Part 1
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What do YOU planning on buying this holiday season? As Ana Serafin Smith reports for the National Retail Federation: “With shoppers eager to take advantage of early promotions from retailers, more than half of consumers have already started making dents in their holiday gift lists, according to the annual mid-season survey released by the National […]
Read morePLEASE Be a Smart Customer This Holiday Shopping Season
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Yes, Black Friday WEEK is finally here — after weeks of being bombarded by holiday shopping ads. This post has two goals: (1) To alert you to the possible deceptions this week and (2) to again present our THIRTY-FIVE holiday shopping tips. Our first topic is this: Is Black Friday week really a good time […]
Read moreBe a Smart Customer: 2016 Holiday Shopping Tips
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Every year, Evans on Marketing offers a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, this post keeps getting moved up. In 2012, when the holiday shopping tips were first presented, they are were published on December 10. This year, […]
Read moreHow Big Is Back to School This Year? Big!
For many manufacturers and retailers, back-to-school revenues represent a significant component of their annual revenues. In the United States alone, the National Federation estimates that total 2016 back-to-school revenues will exceed $27 billion. Take a look at this infographic from Statista to learn more.
Read moreHow Do Shoppers Feel About Waiting in Checkout Lines?
We are an impatient society and expect that our time be respected. Thus, many shoppers get impatient if the lines in a retail store are too long. Sometimes, they even leave the store without buying. What should store-based retailers understand about consumers’ attitudes and behavior about waiting in line? According to Wavetec (a firm that offers […]
Read moreReal-Time Infographic on U.S. Shopping
What do Americans eat, drink, buy, and spend by the second — in real time? Click the image to see an interactive infographic from Couponbox.com. The image below is static and shows only a small amount of the infographic.
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