Do We ALL Want a Deal

Today, we ask: Do We ALL Want a Deal? Research says deal-seeking cuts across shopper demographics. And we want to feel smart. 🙂 In prior posts, we studied: What Tactics Increase Customer Loyalty Disconnect Between Consumers and Companies Expand Your Brand with Digital Deals Do Shoppers Like Dynamic Pricing? Are Americans Shopaholics?   Do We […]

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Are Americans Shopaholics?

  Last week, we looked at Shopper Online-Offline Psychology: Inside the Minds of Shoppers. Today, we consider this question. Are Americans shopaholics? For a lot of people, the answer may be yes. Let’s see.   An Infographic Look: Are Americans Shopaholics? Thanks to Josh Wardini for authoring this section of today’s post. “You think ‘shop […]

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Shopper Online-Offline Psychology

  We need to well understand shopper online-offline psychology to beat our competitors. And it is a key part of consumer decision making. These posts look at an aspect of consumer psychology: FORTY Facts on the Psychology of Color Which Elements of YOUR Emotional Intelligence Do YOU Need to Improve? Better Customer Experience   Shopper […]

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A New Way to Track Shoppers

Over the years, marketers have done lots of research on shopper behavior. including eye tracking and facial recognition. Now, we can add shoe (foot) tracking to the list of research techniques used by retailers. As Oliver Smith reports for The Memo: “Now,  there’s a novel new technology that can figure out your age, gender, and […]

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The Psychology of Color

As we approach the end of 2016, we are going to present some of the most popular of the nearly 1,500 posts that have appeared on Evans on Marketing. Today, we cover how colors affect consumers’ product perceptions.   _________________________________ From a marketing perspective, we tend to believe “perception is reality” — which means that […]

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