Despite its phenomenal success, Amazon is at a crossroads. Why? It plans to move further away from its online business model. And open hundreds of physical stores. Does …
Holiday 2019 Revenues Expected to Reach $1 Trillion
Evans on Marketing Consumers and Their Behavior, Distribution, Online Marketing, Trends 2019 holiday shopping, eMarketer, infographic, online shopping, shopping 5
Last month, we looked at when people do their holiday shopping. And we saw that 61 percent of holiday 2019 consumers expected to begin shopping before Thanksgiving. Today, we …
World’s Most Chosen Brands
Evans on Marketing Distribution, Global Marketing, Product Management FMCG, infographic, Kantar, most purchased brands, shopping, Statista
From a marketing perspective, brands may be companies’ most important assets. Due to this, there are many studies regarding brand value. Today, we take a different perspective. What are …
Global Consumer Insights
Obtaining global consumer insights can be valuable for any international firm. This can help them to resolve the Disconnect Between Consumers and Companies. To encourage them to better …
Remember Small Business Saturday
Black Friday and Cyber Monday are huge shopping days. But nestled in between is Small Business Saturday, which was started by American Express in 2010. So tomorrow, November …