Iconic PR Campaigns Over the Decades

As we know, public relations activities and media have changed over the decades. Consider these observations from the Fusion 360 agency: “Public relations firms and — in many instances, marketing agencies — have the task of maintaining a favorable public image for their respective clients. Currently, that’s primarily accomplished through digital means: social media, content […]

Read more

Measuring Public Relations Effectiveness

How effective are a company’s public relations efforts? The answer to this question has become even more complex in this era of online viral marketing and word of mouth. It’s not enough to just count mentions, etc., as we did in the past. According to Onboardly, a demand marketing agency that helps small and medium-sized […]

Read more

Be Better Prepared for Chinese Media

Are you doing business in China? Do you understand the special dimensions of utilizing Chinese media? Glenn Leibowitz of McKinsey & Company offers us 10 tips for dealing with Chinese media: 1. Global news penetrates Chinese media very quickly. “Chinese media follow international media very closely. They’ll pick up stories and translate them on the […]

Read more

How Public Relations Has Evolved

In this 24/7 era of instant “news” and global social media, the field of public relations has certainly changed. Take a look at this interesting infographic from Tomorrow People, a public relations firm.    

Read more

Communication Vehicles Used in Sponsorships

Many companies actively engage in sponsorship of music tours, sports stadiums, nonprofit organizations, and more. For those firms, sponsorships are an integral part of their marketing communication efforts — often, for both revenue and image purposes. As reported by eMarketer: “For many marketers, sponsorship is a multichannel game, where the activity in one channel supports […]

Read more

They’re Back: Twinkies Return to Store Shelves

As we reported late last year, the beloved Hostess Twinkies brand was only going on a hiatus until the brand was purchased by another firm after the failure of the company owning the brand. Well, it took a little longer than we thought for Twinkies to return to the market. But, now they’re back. And […]

Read more

An Interview with Apple CEO Tim Cook

A little more than one year after the untimely death of Apple’s iconic co-founder Steve Jobs, Businessweek’s Josh Tyrangiel  recently conducted an in-depth interview with Tim Cook, Apple’s current CEO. Here are just a few quotes from that interview: On Apple’s role in the economy: “I think we do have a responsibility to create jobs.” On […]

Read more

Communication Problems During Crises Lead to More Frustration

Living in the New York area has been a challenge for the last week and a half. Best wishes to all of those and their families who have suffered during Superstorm Sandy and its aftermath. I hope things get better for you soon. As a professor who teaches on the topic of crisis management, I […]

Read more