As the Public Relations Society of America notes: “Public relations is about influencing, engaging, and building a relationship with stakeholders across various platforms. The goal, to shape and frame …
As we know, public relations activities and media have changed over the decades.
“Public relations firms and — in many instances, …Read more
How effective are a company’s public relations efforts? The answer to this question has become even more complex in this era of online viral marketing and word of mouth. It’s …Read more