As the Public Relations Society of America notes: “Public relations is about influencing, engaging, and building a relationship with stakeholders across various platforms. The goal, to shape and frame …
Iconic PR Campaigns Over the Decades
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As we know, public relations activities and media have changed over the decades.
Consider these observations from the Fusion 360 agency:
“Public relations firms and — in many instances, …Read more
Measuring Public Relations Effectiveness
How effective are a company’s public relations efforts? The answer to this question has become even more complex in this era of online viral marketing and word of mouth. It’s …Read more
Be Better Prepared for Chinese Media
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Are you doing business in China? Do you understand the special dimensions of utilizing Chinese media?
Glenn Leibowitz of McKinsey & Company offers us 10 tips for dealing with Chinese …Read more
How Public Relations Has Evolved
In this 24/7 era of instant “news” and global social media, the field of public relations has certainly changed.
Take a look at this interesting infographic from Tomorrow People, …Read more