As the Public Relations Society of America notes: “Public relations is about influencing, engaging, and building a relationship with stakeholders across various platforms. The goal, to shape and frame …
Iconic PR Campaigns Over the Decades
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As we know, public relations activities and media have changed over the decades.
Consider these observations from the Fusion 360 agency:
“Public relations firms and — in many instances, …
Read moreMeasuring Public Relations Effectiveness
How effective are a company’s public relations efforts? The answer to this question has become even more complex in this era of online viral marketing and word of mouth. It’s …
Read moreBe Better Prepared for Chinese Media
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Are you doing business in China? Do you understand the special dimensions of utilizing Chinese media?
Glenn Leibowitz of McKinsey & Company offers us 10 tips for dealing with Chinese …
Read moreHow Public Relations Has Evolved
In this 24/7 era of instant “news” and global social media, the field of public relations has certainly changed.
Take a look at this interesting infographic from Tomorrow People, …
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