Many companies actively engage in sponsorship of music tours, sports stadiums, nonprofit organizations, and more. For those firms, sponsorships are an integral part of their marketing communication efforts — often, for both revenue and image purposes.
As reported by eMarketer: “For many marketers, sponsorship is a multichannel game, where the activity in one channel supports and leads to another.”
Look at the chart below to see the use of various marketing channels by sponsors worldwide, according to a study by IEG. Click on he chart to read more.