One of the most important goals for companies that utilize social media is to present a more personal side of the companies and their brands. In other words, they want …
Read moreKey Skills for a Long-Term Successful Marketing Career
As we recently posted, it is imperative for everyone looking to get a job or advance in a current one to acquire and promote the skills you will most …
Read moreHacking Hits American Companies Big Time
Evans on Marketing Business-to-Business, Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing, Trends Apple, bad behavior, Burger King, Facebook, Google, hacker, hacking, identity theft, privacy, security, social media, technology, trends, trust, Twitter 8
Hacking occurs when someone accesses a computer system by illegally circumventing its security system. In recent years, hacking has affected a number of government agencies, companies, and private parties (US!). …
Read moreHow to Better Engage in Online Marketing: Questions You May Be Embarrassed to Ask
Evans on Marketing Global Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Online Marketing, Social and Digital Media, Trends blog, Blogging, customer expectations, customer satisfaction, entrepreneur, experiential marketing, Fishbowl, global, infographic, link building, online marketing, PPC, resources, SEO, social media, tips, trends 5
Many times, people have good questions about how to engage in online marketing but are afraid to ask them.
Consider this observation from David Williams, CEO of Fishbowl: …
Read moreThe Power of Color in Product and Logo Design
Color is a key element in product and logo development.
As discussed by Simon Bonello, Director of British Design Experts: “Don’t underestimate the power of color. Choosing the colors …
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