Starting a New Business? Try Main Street.

Evans on Marketing Consumers and Their Behavior, Distribution, Trends , , ,

Starting a New Business? Try Main Street. Catchy title for today’s post, right? 🙂 We know this may sound counter-intuitive. But read on. Main Street is not dying, despite some dire predictions. And there are ample opportunities for small new businesses. We have regularly posted about small business topics. However, not on the possibilities of […]

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Advice from U.S. Entrepreneurs: Starting, Growing, Staying Inspired

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We can learn a lot from successful entrepreneurs in terms of how to start a business, how to scale a business, and how to stay inspired. Recently, Tracey Wallace published (for Big Commerce) “234 American Business Owners on Starting, Scaling, and Staying Inspired:” “This is about following your passion. This is about hope in the […]

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The Unique Back Story of Warby Parker

Evans on Marketing Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Pricing, Product Management , , , , ,

Warby Parker is a highly successful online — and now store-based — marketer of eyeglasses and sunglasses (“Prescription eyeglasses, starting at $95, with free shipping and free returns.”). As it notes on its Web site: “Warby Parker was founded with a rebellious spirit and a lofty goal: to offer designer eyewear at a revolutionary price, […]

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Skills That Entrepreneurs Need

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Being an entrepreneur is not easy. It requires creativity, patience, a willingness to take risks, expertise, endurance, and a whole lot more. According to Growth Hackers’ co-founder and CEO Jonathan Aufray: “An entrepreneur must be audacious, calculating, enthusiastic, and passionate. Creativity and managerial capabilities are also important to the success of an entrepreneur. An entrepreneur […]

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