State of Play

TrendWatching provides very useful insights about coming trends. Today, we focus on the state of play. Is there anywhere that we don’t want to play?

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Can You Afford to Become an Entrepreneur?

Can You Afford to Become an Entrepreneur? According to Megan Darmody of Siege Media: “As a busy entrepreneur who’s building your business from the ground up, you’re likely to face some ups and downs. And that’s regardless of what industry you’re in. There are hurdles in any aspect of business. But what’s most important is […]

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Starting a New Business? Try Main Street.

Starting a New Business? Try Main Street. Catchy title for today’s post, right? 🙂 We know this may sound counter-intuitive. But read on. Main Street is not dying, despite some dire predictions. And there are ample opportunities for small new businesses. We have regularly posted about small business topics. However, not on the possibilities of […]

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Advice from U.S. Entrepreneurs: Starting, Growing, Staying Inspired

We can learn a lot from successful entrepreneurs in terms of how to start a business, how to scale a business, and how to stay inspired. Recently, Tracey Wallace published (for Big Commerce) “234 American Business Owners on Starting, Scaling, and Staying Inspired:” “This is about following your passion. This is about hope in the […]

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The Unique Back Story of Warby Parker

Warby Parker is a highly successful online — and now store-based — marketer of eyeglasses and sunglasses (“Prescription eyeglasses, starting at $95, with free shipping and free returns.”). As it notes on its Web site: “Warby Parker was founded with a rebellious spirit and a lofty goal: to offer designer eyewear at a revolutionary price, […]

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Skills That Entrepreneurs Need

Being an entrepreneur is not easy. It requires creativity, patience, a willingness to take risks, expertise, endurance, and a whole lot more. According to Growth Hackers’ co-founder and CEO Jonathan Aufray: “An entrepreneur must be audacious, calculating, enthusiastic, and passionate. Creativity and managerial capabilities are also important to the success of an entrepreneur. An entrepreneur […]

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Great Books to Read in 2017

As we continue to look ahead to 2017, there are various books that provide valuable information and that are highly rated by reviewers. Here are a few sources for YOU to check out, by topic. Click the images to read the reviews.   “5 Must Read Books That’ll Inspire Entrepreneurs in 2017”   “12 New […]

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Best Business Decisions Ever?

As we approach the end of 2016, we are going to present some of the most popular of the nearly 1,500 posts that have appeared on Evans on Marketing. Today, we cover our MOST popular post ever. _________________________________ In 2012, a book titled The Greatest Business Decisions of All Time was published. This book is […]

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Can You Start a Business in Your Garage?

Forty years ago, Apple was founded by 20-something young guys– some say, in a garage (Steve Wozniack disagrees with that depiction 🙂 ). Despite a number of ups and downs over the years, we know that Apple has emerged as the most valuable company in the world. Here is a video on the history of […]

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GoSpaces, a Free Web Site Builder and E-Commerce Platform

Go Spaces (also known as Spaces) is a rather new Web site designer and host. It has a free design package that “Brings your business online. Get access to 15 free business tools. Branded Space. 3% per transaction + gateway  fees.” It also offers a premium package for $4 per month: “Take your business to […]

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