Tag Archives: entrepreneur

Starting a New Business? Try Main Street.

18 Jan

Starting a New Business? Try Main Street. Catchy title for today’s post, right? 🙂 We know this may sound counter-intuitive. But read on. Main Street is not dying, despite some dire predictions. And there are ample opportunities for small new businesses.

We have regularly posted about small business topics. However, not on the possibilities of Main Street. For example:

Now let’s visit Main Street — where many Americans work and shop. And tourists visit.

 

Starting a New Business? Try Main Street.

As Small Business Trends reports, there are “Big Reasons Main Street USA is a Great Place for Your Small Business.”

To begin:

According to data from Main Street America, commissioned by American Express, 68 percent of small business managers consider Main Street when choosing to lease a space. Of course, they have good reasons to start a Main Street business. Data show 71 percent of respondents prefer to shop or dine in a local historic Main Street over planned commercial areas. In other words, businesses present in these areas are more likely to draw the crowd. Want to attract more tourists to your business? Main Street works well again.”

Next:

“What makes Main Streets so much more attractive to businesses are the programs aimed at preserving them. In 2016, the reinvestment of $4.65 billion in Main Street preservation programs resulted in 8,042 building rehabs, 5,616 business openings, and 27,462 new jobs.”

Finally:

Targeting Main Street for your business is just the first step to getting more footfalls. To achieve success, you need a solid location-based marketing strategy. And this is where local SEO can help your business. Optimizing your business with local SEO can help you draw more crowds and boost sales.”

 

Check out the informative infographic.

Starting a New Business? Try Main Street.
 

Advice from U.S. Entrepreneurs: Starting, Growing, Staying Inspired

7 Jul

We can learn a lot from successful entrepreneurs in terms of how to start a business, how to scale a business, and how to stay inspired.

Recently, Tracey Wallace published (for Big Commerce) “234 American Business Owners on Starting, Scaling, and Staying Inspired:”

“This is about following your passion. This is about hope in the face of all odds. This is about hard work that builds a legacy of American business success. This is about building your own personal American Dream.”

 

Click the image to read more.


 

The Unique Back Story of Warby Parker

12 Jun

Warby Parker is a highly successful online — and now store-based — marketer of eyeglasses and sunglasses (“Prescription eyeglasses, starting at $95, with free shipping and free returns.”). As it notes on its Web site:

“Warby Parker was founded with a rebellious spirit and a lofty goal: to offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses. Every idea starts with a problem. Ours was simple: glasses are too expensive. We were students when one of us lost his glasses. The cost of replacing them was so high that he spent the first semester of grad school without them, squinting and complaining. The rest of us had similar experiences, and we were amazed at how hard it was to find a pair of great frames that didn’t leave our wallets bare. Where were the options?”

“There was a simple explanation. The eyewear industry is dominated by a company that has been able to keep prices artificially high while reaping huge profits from consumers who have no options. We started Warby Parker to create an alternative. By circumventing traditional channels, designing glasses in-house, and engaging with customers directly, we’re able to provide higher-quality, better-looking prescription eyewear at a fraction of the going price. We believe that buying glasses should be easy and fun. It should leave you happy and good-looking, with money in your pocket.”

“We also believe that everyone has the right to see. Almost one billion people worldwide lack access to glasses, which means that 15% of the world’s population cannot effectively learn or work. To help address this problem, Warby Parker partners with non-profits like VisionSpring to ensure that for every pair of glasses sold, a pair is distributed to someone in need.”

 
Take a look at this Inc. video featuring Warby Parker founder Neil Blumenthal.

 

Skills That Entrepreneurs Need

14 Mar

Being an entrepreneur is not easy. It requires creativity, patience, a willingness to take risks, expertise, endurance, and a whole lot more.

According to Growth Hackers’ co-founder and CEO Jonathan Aufray:

“An entrepreneur must be audacious, calculating, enthusiastic, and passionate. Creativity and managerial capabilities are also important to the success of an entrepreneur. An entrepreneur needs to be a talented multi-disciplinary individual, a bit like the growth hacker job description, which is very complex, the entrepreneur job description is even more complicated.”

“Contrary to popular opinion, entrepreneurial skills and qualities can be learned, practiced, and developed. You must, however, make a conscious decision to nurture these qualities and skills. Once you begin to make a conscious effort to acquire these skills, particularly skills in the area where you are deficient, you would have repositioned yourself for tremendous accomplishments as an entrepreneur in the business world.”

Aufray has identified 29 skills as important for successful entrepreneurship. Here are ten of them:

  1. Personal capabilities
  2. Image building
  3. Effective communication
  4. Ability to negotiate
  5. Ability to lead
  6. Ability to sell
  7. Ability to concentrate (focus)
  8. Customer relations
  9. Preparedness to learn
  10. Inquisitiveness

 
Click the image for a full discussion of the above 10 skills and to see Aufray’s whole list of 29 entrepreneurial skills.
 

 

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