Celebrity Endorsements: Who Is Ahead in the Burger Wars?

For years, Burger King has tried to gain on its long-time competitor McDonald’s. Nonetheless, in the United States and around the globe, McDonald’s is the clear and undisputed king. Now, come two new commercials. Who do you think comes out on top (again)? 🙂 Burger King is using former NBA great Chris Webber to promote […]

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Hacking Hits American Companies Big Time

Hacking occurs when someone accesses a computer system by illegally circumventing its security system. In recent years, hacking has affected a number of government agencies, companies, and private parties (US!). Recently, Burger King felt the impact of hacking at its Twitter account. As the Chicago Tribune reported: “Someone changed the @BurgerKing feed to look like […]

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