As we have reported before, Europe’s General Data Protection Rule (GDPR) went into effect on May 25, 2018: It seeks to protect the personal data of EU citizens. In addition, it increases the obligations of firms that collect or process personal data. Thus, this rule does not just apply to firms based in the EU, […]
Read moreAmericans Want GDRP-Style Laws
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing customer expectations, GDPR, Internet, privacy
On May 25, 2018, Europe’s General Data Protection Regulation (GDPR) went effect. Thus, a good topic for discussion involves whether Americans want GDRP-style laws. As Dyfed Loesche wrote for Statista: “Anybody doing business in the digital realm should be able to tell you what GDPR is. And it constitutes a major EU data protection […]
Read moreHow Companies Must Respond to GDPR
Last week, we reported that Many Companies Remain Unready for GDPR. And now, we study how companies must respond to GDPR (the General Data Protection Regulation) by May 25, 2018. Just 17 days from today. In this post, we look at what companies must do. And we show what a global firm — Google — […]
Read moreWould YOU Willingly Share Data with Third Parties?
As we have discussed several times, people are becoming more reluctant to share their personal data. And the recent and ongoing criticisms of Facebook illustrate this. Thus, where do you stand on this question? Would YOU willingly share data with third parties? To read our post from earlier this month on tracking cookies and privacy, […]
Read moreWill Tracking Cookies Become Obsolete
One question arising among Web experts: Will Tracking Cookies Become Obsolete? First, let us define the term. According to PC Magazine: “A tracking cookie involves data stored in the user’s computer by a Web site being visited. ‘Third-party’ advertisers place these cookies there to monitor the user’s Web surfing habits. And many people consider them […]
Read moreMust Read!! Build Stronger Passwords NOW.
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Sports and Entertainment Marketing identity theft, password, password manager, password rules, privacy, tips, trust 19
Our posts on password security span the entire period of our (Evans on Marketing) existence. In each case, our goal is for you to build stronger passwords NOW. Today’s post is a MUST READ. These are some of our prior posts. They are presented in reverse chronological order. Password security is not a new or […]
Read moreUnfriend Social Media Content?
As we have noted before, we spend lots of time on social media. And sometimes, we commit blunders! So here’s a question for you. Should YOU unfriend social media content? Consider these prior posts: Do You Protect Your Reputation? Social Media Policy for Employees. Does Social Media Use Harm Your Career? Don’ts for Businesses […]
Read moreYOU: Act Secure Online
Hacking and identity theft make us vulnerable in shopping with a credit or debit card. Whether in a store, over the phone, or online!! So, we need to do all we can to protect ourselves. You: act secure online. We have discussed security before. For example: Cybercrime Costs How Much? Ransomware — What Can YOU Do? Online Security. And consider […]
Read moreWill Companies Be Ready for Europe’s General Data Protection Rule?
In the United States, consumer privacy rules are not as strong as they are in other areas of the world. Recently, the U.S. Congress voted to overturn a pending regulation that would require Internet service providers (ISPs) to obtain people’s permission before selling their data about them. President Trump then signed the rollback. As reported […]
Read moreBose Sued for Privacy Violations
Evans on Marketing Consumers and Their Behavior, Distribution, Privacy, Identity Theft, and Ethical Issues, Product Management Bose, lawsuit, privacy, video
We’ve posted many times about privacy issues (click here). But there’s a new lawsuit against Bose that could reshape the legal landscape for a number of companies. The video below is a good synopsis of the Bose matter. Two questions for you: (1) Do you think Bose will modify its policies and negotiate a settlement […]
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