Handling Our Online Privacy Better

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Trends , , , , ,

 
Through the years, we have written about privacy issues more than 100 times. Involving both B2C and B2B situations. And we know that matters keep getting worse. Yes, the …

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The Consumer Experience in 2020

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Online Marketing, Technology and Marketing, Trends , , , , , , ,

 
How do people feel about the consumer experience in 2020? And by that, we mean during the era of the COVID-19 pandemic. Besides heightened shopping anxiety, what else should …

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Growth of Smart Speaker Shopping Slow

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management, Technology and Marketing , , , , ,

 
Experts did not see this happening so soon. In 2020, seeing the growth of smart speaker shopping slow. Instead, high shopping rates were predicted for 2019  and 2020. Why the …

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