As we have written about several times before (see 1, 2, 3), small businesses have numerous resource opportunities that they need to know about and utilize.
Here …
Read moreResources for Women and Minority Business Owners
Evans on Marketing Business-to-Business, Careers business model, entrepreneur, financing, information, Magnatag, minorities, National Women's Business Council, opportunity, planning, resources, tips, women 4
Although these observations by the National Women’s Business Council refer specifically to female business owners, they are equally applicable to minority business owners:
“Like all entrepreneurs, women business owners face …
Read moreNew Balance Athletic Shoes: Made in the USA — But for How Long?
Evans on Marketing Distribution, Global Marketing, Product Management, Sports and Entertainment Marketing, Trends apparel, business model, competition, cost, customer expectations, global, innovation, made in the USA, New Balance, opportunity, price, promotion, resources, running, shoe, sports, success, tarriff, trends 12
It has been difficult getting U.S. companies to make items like consumer electronics and apparel-related products in the USA, often because of higher costs here. A few months ago, we blogged …
Read moreHow to Better Engage in Online Marketing: Questions You May Be Embarrassed to Ask
Evans on Marketing Global Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Online Marketing, Social and Digital Media, Trends blog, Blogging, customer expectations, customer satisfaction, entrepreneur, experiential marketing, Fishbowl, global, infographic, link building, online marketing, PPC, resources, SEO, social media, tips, trends 5
Many times, people have good questions about how to engage in online marketing but are afraid to ask them.
Consider this observation from David Williams, CEO of Fishbowl: …
Read moreIs Blogging Right for You?
Blogging can be rewarding in many ways. I write this as I hit post 340 on this blog (and 500 on my other blog on retailing). It can be …
Read more