The Biggest Online Challenges for B2B Marketers

Business-to-business marketers face some key online challenges that must be addressed. According to eMarketer: “Business-to-business (B2B) companies are constantly searching for new client prospects that can benefit from their services. As a result, lead generation has proven one of the most critical and challenging B2B pursuits. BtoB Magazine surveyed U.S. B2B marketers and found that […]

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YouTube Reaching New Highs in Popularity

YouTube is constantly growing in popularity. According to a survey by AYTM Market Research, nearly 22 percent of U.S. Internet users visit YouTube on a daily basis. Only 8.5 percent say that never visit YouTube. Click the eMarketer chart to learn more.    

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How to Better Engage in Online Marketing: Questions You May Be Embarrassed to Ask

Many times, people have good questions about how to engage in online marketing but are afraid to ask them. Consider this observation from David Williams, CEO of Fishbowl: “The Internet has been around for quite a while now, but there are still a surprising number of business executives who don’t understand its usefulness and are […]

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