Chatbots Perceived Effects on Customer Service

  As we know, firms regularly look at new ways to enhance the customer experience. One tool growing steadily more popular is the chatbot. Yet, we must better understand chatbots perceived effects on customer service. In other words, how happy are shoppers with chatbots? To learn more about chatbots, look at these posts: Changing Customer […]

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Humanizing Brands Through Social Media

One of the most important goals for companies that utilize social media is to present a more personal side of the companies and their brands. In other words, they want to be perceived as more “human.” How exactly, should they accomplish this? According to Pam Moore, CEO of Marketing Nutz (a social brand digital marketing […]

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Data Will NOT Replace Thinking

As inevitable as it sometimes seems, human thinking is not going to be replaced any time soon. According to Justin Fox (editorial director of the Harvard Business Review Group), writing at the Harvard Business Review blog: “The element of hypothesis/prediction remains important, not just to science but to the pursuit of knowledge in general. We […]

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