As we know, firms regularly look at new ways to enhance the customer experience. One tool growing steadily more popular is the chatbot. Yet, we must better understand chatbots …
Humanizing Brands Through Social Media
One of the most important goals for companies that utilize social media is to present a more personal side of the companies and their brands. In other words, they want …Read more
Data Will NOT Replace Thinking
As inevitable as it sometimes seems, human thinking is not going to be replaced any time soon.
According to Justin Fox (editorial director of the Harvard Business Review Group), writing …Read more