IHOP Becoming IHOb

  Last week, IHOP tweeted that it would be changing its name to IHOb. With an announcement on Monday June 11, 2018 as to what the “b” stood for. It encouraged the media and customers to guess what the “b” would be with IHOP becoming IHOb. Some times, public relations work. See Iconic PR Campaigns […]

Read more

Social Media Demographics by Platform

For companies to best use different social media platforms in their marketing strategies, it is imperative that they understand how viewers differ across these platforms — especially in terms of viewer demographics. For example, the typical Facebook social media user does not have the same demographic profile as the typical Pinterest social media user. As […]

Read more

Social Media Checklists: Part 2

In this second of two posts on social media checklists [click here to access the first post], the focus is on social media platforms. This comprehensive checklist from Whole Brain Group starts with general tips about using social media. It then gives specific tips relating to several social media platforms. NOTE: Click on the image […]

Read more

Twitter Turns to Emojis to Boost Business

We have noted recently (1, 2) that emojis are gaining a much bigger role in marketing — both through videos and social media sites. Now, Twitter is hopping onto the emoji bandwagon. As George Slefo reports for Advertising Age: “Advertisers will either cry with laughter or happiness following Twitter’s announcement of emoji based-targeting. Its move […]

Read more

Bud Light Tackling a Big Social Issue

In the past (and even today), most companies have typically tried to stay out of any communications involving difficult social issues — or to even stake out a position. So, cheers to Bud Light and Ellen DeGeneres for their joint efforts on behalf of gay marriage. As E.J. Schultz reports for Advertising Age: “‘Gay weddings, […]

Read more

Do YOU Think Before You Tweet?

Are you a regular — or even infrequent — Tweeter? If yes, do you always pause before posting a Tweet? Have you ever made a Tweet that you wish you could take back? Well, once it’s posted, somebody will see it. So, think before posting!!! 🙂 Consider these tips from Nivida.    

Read more

The “Science” of Tweeting

A lot of us think that Tweeting is one of the most spontaneous and intuitive social media activities in which we engage. But, if we choose to be so engaged, Tweeting can also be more of a science. Consider these observations by Kim Speier for Mainstreethost: “Twitter has become an essential tool in your social […]

Read more

How Should Companies Respond to Tweets on Twitter?

With the growing popularity of Twitter as a business communications platform, companies have various decisions to make — including these: Does every tweet mentioning the firm’s name require a response? How should firms respond to positive tweets? To negative tweets? How fast should a firm post its response to a tweet? LeadSift (“Our technology sifts […]

Read more

Do YOU Have a Strong Twitter Feed?

In terms of audience size Twitter and use, Twitter is still booming. According to the firm: It has about 284 million monthly active users. There  are 500 million Tweets sent each day. 80% of Twitter active users use it on mobile devices. There than three-quarters of Twitter accounts are outside the United States. More than 35 […]

Read more

A Twitter Action Plan

Through Sprout Social, companies can “reach your audience across networks and promptly reply to your customers. Sprout makes it easy for teams to keep tabs on conversations and effectively engage at all times.” Sprout Social has published an informative infographic on how small and mid-sized firms can better use Twitter: “Millions use Twitter daily to […]

Read more