Humanizing and Entertaining Ads

Evans on Marketing Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , , , , , 10

HubSpot recently identified 12 enjoyable video marketing campaigns: “What better medium to propel the new wave of humanized marketing than video? It’s one of the most effective media for …

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Social Media Checklists: Part 2

Evans on Marketing Business Analytics and Marketing Information, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Social and Digital Media , , , , , , , , , , , , , , 2

In this second of two posts on social media checklists [click here to access the first post], the focus is on social media platforms. This comprehensive checklist from …

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How Do YOU Feel About Chatbots?

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , 1

Now that chatbots have been gaining in popularity, what exactly is a chatbot and what does it do? According to Scott Carey, writing for Techworld:

“Before chatbots, there were …

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Bud Light Tackling a Big Social Issue

Evans on Marketing Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , 3

In the past (and even today), most companies have typically tried to stay out of any communications involving difficult social issues — or to even stake out a position.

So, …

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eMarketer: Most and Least Likely Trends for 2016

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media, Technology and Marketing, Trends , , , , , , , , , 2

eMarketer recently posted two different predictions about 2016: the trends most likely to occur and the trends least likely to occur. They are a pretty interesting combination!

Most Likely …

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