This post seems a little off topic for us. But it really isn’t. There are business — and marketing — lessons from playing poker. Especially about human decision-making.
For some …
Read moreWorldwide Quest for Change
To better understand the global economy, we now look at the worldwide quest for change. This impacts virtually every consumer and company. As well as the way that we market …
When Are Small Data Best Used?
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Technology and Marketing, Trends analysis, analytics, big data, business model, Inc., Knowledge@Wharton, Martin Lindstrom, small data, Small Data: The Tiny Clues That Uncover Huge Trends, tips
Over the past few years, many companies and analytics experts have become greatly enamored with “big data,” now that such data are easier to collect and analyze. [For example, see …
Read moreHow Do YOU Feel About Chatbots?
Now that chatbots have been gaining in popularity, what exactly is a chatbot and what does it do? According to Scott Carey, writing for Techworld:
“Before chatbots, there were …
Read moreTips for Small and Mid-Sized Firms
Formulating and articulating plans and tactics are as important for small and mid-sized firms as for large firms. Being thorough, systematic, and consistent are crucial to success.
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