When Are Small Data Best Used?

Over the past few years, many companies and analytics experts have become greatly enamored with “big data,” now that such data are  easier to collect and analyze. [For example, see 1.] Nonetheless, there still remain many instances when “small data” can be quite useful. Consider these observations from Jessica Stillman, writing for Inc.: “Ask Google […]

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How Do YOU Feel About Chatbots?

Now that chatbots have been gaining in popularity, what exactly is a chatbot and what does it do? According to Scott Carey, writing for Techworld: “Before chatbots, there were just bots — based on software designed to automate a specific task. A chatbot is built on the same premise; however, it delivers this task around […]

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Tips for Small and Mid-Sized Firms

Formulating and articulating plans and tactics are as important for small and mid-sized firms as for large firms. Being thorough, systematic, and consistent are crucial to success. As Knowledge@Wharton and SAP recently stated: “Whether you are a company with 10 or 100,000 employees, running a business is getting quite complicated these days. An interconnected global […]

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Customer Journey Mapping in a Digital Age

As we have noted before, consumers follow a much different purchasing path than in the past. Millions of U.S. shoppers are “multi-channel,” because they shop in stores, online, and via smartphones. Knowledge@Wharton and Dell recently collaborated on research about the changes in the shopping process and how to handle them: “Digital transformation goes deeper than […]

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Taylor Swift: Marketing Guru

Taylor Swift is not only one of the leading stars in the world. She is also a marketing innovator — as exemplified by her recent decision to abandon Spotify. Here’s one perspective on Swift as a marketing pioneer from Knowledge@Wharton: If you’re ready to ‘party like its 1989,’ you’ll have to talk to Taylor Swift […]

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Why Aren’t Wages Rising Faster?

Positive performance of the Gross Domestic Product? Check. Unemployment rate still dropping? Check. Energy prices down from last year? Check. (Despite some recent price increases). So, why haven’t U.S. wages risen faster and higher than they have? Are wages finally ready to have a meaningful uptick? According to Knowledge@Wharton: “An early spring looks in store […]

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Is Sony in a Temporary or Permanent Decline?

Sony used to truly be iconic — both the company and its products. It was innovative across several product lines. Sony was a global consumer electronics leader. But, over the lat several years, Sony has fallen on hard times (as we noted before). Now, we have to question whether Sony is in denial about how […]

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“Incomplete” Products Can Spur Customer Consumption

According to Barbara Kahn, a Wharton professor, we are likely to consume more if we believe we are buying an “incomplete” product. Is this you? Read on. In the Knowledge@Wharton video below, “Kahn talks about how a complete product encourages more consumption: A person is likely to eat two pieces of cheese with holes in […]

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Samsung Wants to Be Your Software Company, Too

As we have noted before, Samsung has been on roll in recent years; and this is expected to continue. But now, the global consumer electronics company also wants to grow its software business. Will this work? We’ll see. Knowledge@Wharton reports that: “Samsung and Apple are the two primary contenders in the global mobile race, and […]

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