Social Media Demographics by Platform

For companies to best use different social media platforms in their marketing strategies, it is imperative that they understand how viewers differ across these platforms — especially in terms of viewer demographics. For example, the typical Facebook social media user does not have the same demographic profile as the typical Pinterest social media user. As […]

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What Are Today’s Hot Jobs?

An important consideration for people planning their careers and doing job searches is the popularity of various occupations in terms of the number of employees to be hired in those occupations. As always, marketing-related careers rate highly. Recently, LinkedIn published an article on the most popular occupational categories listed at that Web site: “Getting a […]

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The Best Firms If You Want to Work in Tech

If you want to work for a technology company, TechRepublic has ranked these as the best employers [Click the company names to visit their jobs’ Web sites.]: Facebook — “Never pay for lunch (or dry cleaning) again when you start your career at Facebook. In addition to health insurance, employees are given benefits such as […]

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Secretly (?) Using LinkedIn for a Job Search

If you are currently employed and looking for confidentiality in a search for another job, you may have a tough task ahead of you — especially if you use LinkedIn during the search. With this dilemma in mind, LinkedIn has recently introduced Open Candidates. As LinkedIn’s Dan Shapero writes: “The secret to career happiness is […]

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