Tag Archives: LinkedIn

Social Media Demographics by Platform

21 Jun

For companies to best use different social media platforms in their marketing strategies, it is imperative that they understand how viewers differ across these platforms — especially in terms of viewer demographics. For example, the typical Facebook social media user does not have the same demographic profile as the typical Pinterest social media user.

As Alex York reports for Sprout Social:

“The best marketers you’ll come across don’t sleep until they have a better idea about their audience and segmentation strategy. It pays to have your message reach the right people at the right time. In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. Each business has their own unique audience identity, but that segmentation might not pan across each social media network successfully. Instead, it takes better brand alignment, thought-out social conversations and meaningful connections with your core group of brand loyalists.”

 
Take a look at Sprout Social’s in-depth infographic on viewer demographics by platform — including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
 

 

What Are Today’s Hot Jobs?

1 May

An important consideration for people planning their careers and doing job searches is the popularity of various occupations in terms of the number of employees to be hired in those occupations. As always, marketing-related careers rate highly.

Recently, LinkedIn published an article on the most popular occupational categories listed at that Web site:

“Getting a new job can be a challenging process, but it doesn’t have to be – especially when you know what recruiters are looking for. We surveyed nearly 4,000 recruiters around the world to get a better understanding of the functions that are most in demand in today’s workforce. If you work in sales, operations or engineering, you’re in luck as these are the top three functions recruiters are looking for (hint: this is also a great opportunity to turn on Open Candidates to privately signal to recruiters you’re open to a new job opportunity).”

“Having a strong profile makes you exponentially more discoverable to recruiters and we’ve got some tips to help you build a great one. Just adding a great photo means you’ll receive on average 21 times more profile views.”

Here are the top ten occupation listings on LinkedIn, four of which are marketing-related occupations:

  1. Sales
  2. Operations
  3. Engineering
  4. Information Technology
  5. Business Development
  6. Marketing
  7. Program & Project Management
  8. Administrative
  9. Finance
  10. Product Management

 

Note on the ranking methodology: “The data are a result of a survey of nearly 4,000 recruiting professionals around the world. Job opening data represents the number of open listings currently on LinkedIn Jobs as of March 31, 2017 and may be subject to change.”

 

The Best Firms If You Want to Work in Tech

8 Mar

If you want to work for a technology company, TechRepublic has ranked these as the best employers [Click the company names to visit their jobs’ Web sites.]:

  1. Facebook — “Never pay for lunch (or dry cleaning) again when you start your career at Facebook. In addition to health insurance, employees are given benefits such as $700 a year for fitness and $250 annually for running Facebook ads.”
  2. Google — “This pet-friendly workplace is designed so no employee is ever more than 150 feet food.  massages are subsidized, transportation is sustainable, and game rooms are pretty much everywhere. And every employee is encouraged to spend 20 percent of time working on a personal passion project.”
  3. World Wide Technology –“The CEO’s Glassdoor approval rating is 100 percent. About 75 percent of employees use the firm’s telecommuting option. And World Wide Technology has an on-site clinic where employees and family members can see doctors and stay healthy.”
  4. FAST Enterprises — “Its Annual General Meeting (AGM) is an all-expense paid, annual trip for employees and their families where they are recognized for accomplishments. These workers are known as FASTies.”
  5. LinkedIn — “Its speaker series has hosted the likes of President Obama. The cafe has kombucha on tap, and there’s a rock wall right there in the office.”

 
Click the image for a TechRepublic slideshow of TWENTY top technology employers.

Courtesy of Apple


 

Secretly (?) Using LinkedIn for a Job Search

26 Oct

If you are currently employed and looking for confidentiality in a search for another job, you may have a tough task ahead of you — especially if you use LinkedIn during the search.

With this dilemma in mind, LinkedIn has recently introduced Open Candidates. As LinkedIn’s Dan Shapero writes:

“The secret to career happiness is finding a job you love, however there is no way to tell the world that you’re open to new opportunities without worrying about your employer finding out. But imagine if you could signal to recruiters everywhere that you’d like to hear from them, and by doing so increase your chances of having one of those magic moments when a recruiter reaches out with an amazing opportunity.”

Introducing Open Candidates. Open Candidates is a new feature that makes it easier to connect with your dream job by privately signaling to recruiters that you’re open to new job opportunities. You can specify the types of companies and roles you are most interested in and be easily found by the hundreds of thousands of recruiters who use LinkedIn to find great professional talent. Open Candidates is accessible from the “Preferences” tab on the LinkedIn Jobs home page.”

Here’s a short video overview.

 

So, is this new service as good as it seems? Maybe! Consider these observations from

“When you opt in to the new feature, called Open Candidate, recruiters are able to see that you are interested in potential opportunities. At the same time, LinkedIn will do its best to block your information from appearing to recruiters at your company or its subsidiaries. When you opt in, you can select a few specifics about what type of job you would like, what city you want to work in, and write a short message to potential recruiters.”

“Though LinkedIn does its best to hide your information from recruiters at or affiliated with your company, Dan Shapero notes that they can’t guarantee that it won’t be seen. Still, he says that early testing of the feature has been successful on all sides: so-called ‘open candidates’ are more likely to be contacted by recruiters and recruiters are more likely to hear back from them.”

The bottom line: The likelihood of your new job search being confidential on LinkedIn depends on how active your current employer is on LinkedIn — and social networkers do communicate with one another. Working with recruiters OFF-line will still be more confidential.
 

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