Jeff Weiner Says Compassion Matters

According to Gallup’s most recent annual study, consumers view many professions as unethical. Without proper ethics, can a firm or person be seen as compassionate? And LinkedIn’s Jeff Weiner says compassion matters. Before turning to Weiner, consider these posts on ethics: Purpose-Driven Brands’ Marketing Lessons The Impact of Company Ethics on Consumer Behavior Ethical Selling: […]

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Social Media Demographics by Platform

For companies to best use different social media platforms in their marketing strategies, it is imperative that they understand how viewers differ across these platforms — especially in terms of viewer demographics. For example, the typical Facebook social media user does not have the same demographic profile as the typical Pinterest social media user. As […]

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What Are Today’s Hot Jobs?

An important consideration for people planning their careers and doing job searches is the popularity of various occupations in terms of the number of employees to be hired in those occupations. As always, marketing-related careers rate highly. Recently, LinkedIn published an article on the most popular occupational categories listed at that Web site: “Getting a […]

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The Best Firms If You Want to Work in Tech

If you want to work for a technology company, TechRepublic has ranked these as the best employers [Click the company names to visit their jobs’ Web sites.]: Facebook — “Never pay for lunch (or dry cleaning) again when you start your career at Facebook. In addition to health insurance, employees are given benefits such as […]

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Secretly (?) Using LinkedIn for a Job Search

If you are currently employed and looking for confidentiality in a search for another job, you may have a tough task ahead of you — especially if you use LinkedIn during the search. With this dilemma in mind, LinkedIn has recently introduced Open Candidates. As LinkedIn’s Dan Shapero writes: “The secret to career happiness is […]

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Social Media Checklists: Part 2

In this second of two posts on social media checklists [click here to access the first post], the focus is on social media platforms. This comprehensive checklist from Whole Brain Group starts with general tips about using social media. It then gives specific tips relating to several social media platforms. NOTE: Click on the image […]

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The Changing Role of Marketing Leaders

With the advent of social media, big data, mobile computing, and many other emerging topics, the role of the marketing leaders is rapidly changing. As Salesforce Marketing Cloud puts it: “Today’s marketing leader must be more agile, data-focused, and customer-obsessed than ever before. For The State of Marketing Leadership, a joint research report from LinkedIn […]

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LinkedIn Exec: Marketers Make Great CEOs

Russell Glass is Head of Products for LinkedIn Marketing Solutions. He was formerly the founder, president, and CEO of Bizo, a B2B audience marketing and data platform. Glass is also the co-author of a new book titled The Big-Data Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits. In […]

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Using LinkedIn for B-to-B Social Selling

There are many uses for LinkedIn. One involves B-to-B social selling, which requires a different approach then just posting a LinkedIn profile. Here are some suggestions in this infographic from HubSpot.    

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Get Noticed on LinkedIn!

Stand out better on LinkedIn, THE premier social networking site for professionals. Don’t treat your LinkedIn page in a casual way. Be serious — and present a great self brand! Don Goodman, writing for Careerealism, offers these 4 key suggestions. They may sound simple. But are you effectively following all four tips? Optimize Your LinkedIn […]

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