eMarketer recently posted two different predictions about 2016: the trends most likely to occur and the trends least likely to occur. They are a pretty interesting combination!

Most Likely to Occur in 2016

  1. The Voice Of the Consumer Will Be Heard
  2. Marketers Will Join the Conversation (in Messaging Apps)
  3. Mobile Payments Will Take Off
  4. Mobile Commerce Will Move Down the Funnel
  5. Millennials and Centennials Will Be OK With Releasing Even More Data
  6. Facebook Will Become Nearly Entirely Mobile

Click the image to read a lot more and to access additional charts.

 

Least Likely to Occur in 2016

  1. Ad Blocking Getting Solved
  2. Viewability Get Solved
  3. Facebook Killing YouTube
  4. Young People Abandoning Facebook in Droves
  5. Digital Spend to Surpass TV

Click the image to read a lot more and to access additional charts

 

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