Social Media and Selfies

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , , 19

The “selfie” phenomenon has gone global and viral in a flash. Millions and millions of people have posted their selfies all over the Web. Surely, you know at least a …

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Bud Light Tackling a Big Social Issue

Evans on Marketing Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , 3

In the past (and even today), most companies have typically tried to stay out of any communications involving difficult social issues — or to even stake out a position.

So, …

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