In this first of two posts on social media checklists, the focus is on the activities necessary to best use social media. This comprehensive checklist from Sprout Social is divided by time frame — from daily to quarterly.
NOTE: Click on the image to learn more about each activity shown in the checklist.
This is a very interesting post. I would never believe that Social Media Managers would have to complete this many tasks on a daily basis. They are indeed socially savvy, and are experts in their field of social media. Social media are computer-mediated online tools that allow people, companies, and other organizations, including non-profit organizations and governments, to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks.
This is an excellent post. It makes it hard to not succeed after having the step by step process laid out in front of you right there. The use of social media whether it be large or small is very important to making a business succeed. You can communicate with people overseas and get responses in a matter of seconds now a days which can really help a company. I have followed a few start up companies and actually saw one almost fail due to the failure of their social media campaign that they relied on heavily.
Social Media Management is something that I took part of this summer at my internship at a local concert venue. This checklist would have been extremely helpful for me at the time but it is also good because as I read the article I was familiar with many of the steps that were listed. The process that is behind keeping the social media updated from a company may seem like an easy task to some but it is many times difficult to maintain a creative fun space that also has relevant but new information. The social media can make or break a company and is extremely important in this day and age.
Social media management seemed a lot more glamorous before I saw this post. I honestly didn’t even know that this was a career choice. I didn’t realize how much there is to do besides posting a few times on each social media platform. The checklist helped me to realize that social media managers actually have set goals they need to accomplish. They also have to interact with many different people in person and behind screens, review the impact they’ve made by looking at the analytics and make sure they are properly representing their company.