Social Media Demographics by Platform

For companies to best use different social media platforms in their marketing strategies, it is imperative that they understand how viewers differ across these platforms — especially in terms of viewer demographics. For example, the typical Facebook social media user does not have the same demographic profile as the typical Pinterest social media user. As […]

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Social Media Checklists: Part 2

In this second of two posts on social media checklists [click here to access the first post], the focus is on social media platforms. This comprehensive checklist from Whole Brain Group starts with general tips about using social media. It then gives specific tips relating to several social media platforms. NOTE: Click on the image […]

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Do We Really Want “Buy” Buttons at Social Media Sites?

Social media sites are rapidly ramping up their use of “buy” buttons for visitors. With buy buttons, social media users can instantly be linked to a shopping site for an item. But, do people really want buy buttons? According to eMarketer, the answer for many people may be no: “Social networks have been experimenting with […]

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Pinterest Adding Buyable Pins

Pinterest is more popular than ever, and just keeps on growing. Consider these statistics compiled by Craig Smith of DMR: 42 percent of all online U.S. adult women (and 13 percent of men) utilize Pinterest. In the U.S., as of 2015, Pinterest has more than 47 million total users (expected to reach 59 million by […]

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How Brands Can Do Better on Pinterest

Pinterest “is a place to discover ideas for all your projects and interests, hand-picked by people like you.” With more than 75 million active users and a largely female audience, Pinterest is attracting more attention from advertisers. Hence, the question: What is the best way for marketers to utilize Pinterest? Lisa Hoover McGreevy — a […]

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Prof. Joel Evans’ YouTube Channel

As part of my total immersion in social media, I recently decided to set up a Pinterest account and establish my own video channel at YouTube. [As of July 2017], there are more than 40 video clips I have done for Hofstra University to start. So, visit me at Pinterest by clicking the link above […]

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Pinterest Keeps Growing

Pinterest is booming — and, as a result, the social media site is now a key aspect of many companies’ online strategies. According to Crispin Sheridan, reporting for ClickZ: “The new ‘it girl’ in Hollywood may be Jennifer Lawrence, but in the online world it’s Pinterest. The image content sharing service just raised $200 million […]

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What is Pinterest?

  Click the image to learn more At Pinterest: “Our goal is to connect everyone in the world through the ‘things’ they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over […]

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