Tag Archives: Pinterest

Prof. Joel Evans’ YouTube Channel

11 Jul
Follow me at Pinterest and YouTube.

 
Source: Prof. Joel Evans’ YouTube Channel
 

Social Media Demographics by Platform

21 Jun

For companies to best use different social media platforms in their marketing strategies, it is imperative that they understand how viewers differ across these platforms — especially in terms of viewer demographics. For example, the typical Facebook social media user does not have the same demographic profile as the typical Pinterest social media user.

As Alex York reports for Sprout Social:

“The best marketers you’ll come across don’t sleep until they have a better idea about their audience and segmentation strategy. It pays to have your message reach the right people at the right time. In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. Each business has their own unique audience identity, but that segmentation might not pan across each social media network successfully. Instead, it takes better brand alignment, thought-out social conversations and meaningful connections with your core group of brand loyalists.”

 
Take a look at Sprout Social’s in-depth infographic on viewer demographics by platform — including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
 

 

Social Media Checklists: Part 2

14 Sep

In this second of two posts on social media checklists [click here to access the first post], the focus is on social media platforms. This comprehensive checklist from Whole Brain Group starts with general tips about using social media. It then gives specific tips relating to several social media platforms.

NOTE: Click on the image for a large version of the checklist.

 

2016 Sensible Social Media Checklist for Businesses
 

Do We Really Want “Buy” Buttons at Social Media Sites?

15 Dec

Social media sites are rapidly ramping up their use of “buy” buttons for visitors. With buy buttons, social media users can instantly be linked to a shopping site for an item. But, do people really want buy buttons?

According to eMarketer, the answer for many people may be no:

“Social networks have been experimenting with — and even fully implementing — buy buttons into their platforms for a while. And though social media users are turning to platforms like Instagram and Pinterest to research brands and products, they are not that interested in actually using the buy buttons there.”

GlobalWebIndex polled social media users worldwide ages 16 to 64 in November 2015. When it came to their interest in using buy buttons via select social media networks, few were interested: Only 17% of respondents who used Tumblr said they were interest in using Tumblr’s buy buttons, and those were the most popular. Even fewer said they were interested in Instagram’s (14%), Pinterest’s (13%), or Twitter’s (12%) buy buttons. Interest was lowest for Facebook’s buy buttons; just 9% of Facebook users said it appealed to them.”

Click the chart to read more.

 

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