Tag Archives: Pinterest

Prof. Joel Evans’ YouTube Channel

11 Jul
Follow me at Pinterest and YouTube.

 
Source: Prof. Joel Evans’ YouTube Channel
 

Social Media Demographics by Platform

21 Jun

For companies to best use different social media platforms in their marketing strategies, it is imperative that they understand how viewers differ across these platforms — especially in terms of viewer demographics. For example, the typical Facebook social media user does not have the same demographic profile as the typical Pinterest social media user.

As Alex York reports for Sprout Social:

“The best marketers you’ll come across don’t sleep until they have a better idea about their audience and segmentation strategy. It pays to have your message reach the right people at the right time. In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. Each business has their own unique audience identity, but that segmentation might not pan across each social media network successfully. Instead, it takes better brand alignment, thought-out social conversations and meaningful connections with your core group of brand loyalists.”

 
Take a look at Sprout Social’s in-depth infographic on viewer demographics by platform — including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
 

 

Social Media Checklists: Part 2

14 Sep

In this second of two posts on social media checklists [click here to access the first post], the focus is on social media platforms. This comprehensive checklist from Whole Brain Group starts with general tips about using social media. It then gives specific tips relating to several social media platforms.

NOTE: Click on the image for a large version of the checklist.

 

2016 Sensible Social Media Checklist for Businesses
 

Do We Really Want “Buy” Buttons at Social Media Sites?

15 Dec

Social media sites are rapidly ramping up their use of “buy” buttons for visitors. With buy buttons, social media users can instantly be linked to a shopping site for an item. But, do people really want buy buttons?

According to eMarketer, the answer for many people may be no:

“Social networks have been experimenting with — and even fully implementing — buy buttons into their platforms for a while. And though social media users are turning to platforms like Instagram and Pinterest to research brands and products, they are not that interested in actually using the buy buttons there.”

GlobalWebIndex polled social media users worldwide ages 16 to 64 in November 2015. When it came to their interest in using buy buttons via select social media networks, few were interested: Only 17% of respondents who used Tumblr said they were interest in using Tumblr’s buy buttons, and those were the most popular. Even fewer said they were interested in Instagram’s (14%), Pinterest’s (13%), or Twitter’s (12%) buy buttons. Interest was lowest for Facebook’s buy buttons; just 9% of Facebook users said it appealed to them.”

Click the chart to read more.

 

Pinterest Adding Buyable Pins

24 Jul

Pinterest is more popular than ever, and just keeps on growing.

Consider these statistics compiled by Craig Smith of DMR: 42 percent of all online U.S. adult women (and 13 percent of men) utilize Pinterest. In the U.S., as of 2015, Pinterest has more than 47 million total users (expected to reach 59 million by 2019); an additional 40 percent of users are from outside the United States. The average visit time is 14 minutes (98 minutes per month). 18 percent of Pinterest users have annual household incomes above $75,000.

Based on these figures, it really is a big deal that Pinterest has now decided to allow “buyable” pins. Here’s how the program will work, as reported by Suzannah Morris for HubSpot:

How Does it Work for Consumers? Next to the red ‘Pin it’ button, there will be a blue ‘Buy it’ button on pins. Any product with the blue ‘Buy it’ button will be available for purchase, directly from Pinterest. Consumers can filter by price and see different color and size options right on the pin. Then, when they’re ready to checkout, all they have to do is click the ‘Buy it’ button and pay with Apple Pay or a credit card. Pinterest is working with payment processors and Apple Pay, so that the consumers’ credit card information is secure. This is initially being rolled out in the U.S. on iPhones and iPads. Desktop and Android users will have to wait for future releases to be able to ‘Buy it.'”

How Can Your Business Get Involved? For the launch, Pinterest anticipates having more than 2 million buyable pins available by partnering with retailers like Macy’s, Neiman Marcus, and Nordstrom, as well as companies on the Demandware and Shopify commerce platforms. If you’re a Shopify user, you just need to add the Pinterest channel. If you’re a Demandware user, you need to contact your customer success manager. Not on Shopify or Demandware but eager to get involved? Pinterest has started a waitlist for businesses to sign up to be notified when future integrations are launched.”

 

Click the image to read more from Morris.


 

How Brands Can Do Better on Pinterest

22 Jul

Pinterest “is a place to discover ideas for all your projects and interests, hand-picked by people like you.”

With more than 75 million active users and a largely female audience, Pinterest is attracting more attention from advertisers. Hence, the question: What is the best way for marketers to utilize Pinterest?

Lisa Hoover McGreevy — a professional writer specializing in corporate messaging, a data journalist in the Visually Marketplace, and a regular contributor to the Visually blog, highlights 5 ways that can enhance the business use of Pinterest:

  1. Create unusual pinboards“Don’t limit yourself to the standard buzzwords for your industry when coming up with new pinboards. A bakery naturally needs pinboards for cupcakes, wedding cakes, and other baked goods. But more unusual topics, like the world’s oldest pastry recipes, campground baking, or ways to dress up products your customers purchase help you stand out from the crowd.”
  2. Develop visuals in languages other than English — “Recreate your most popular visual content in Spanish, German, or another predominant foreign language to embrace non-US or UK-based customers. Inspiring quotes, brief tutorials, and advertising taglines all make great pins that let your international customers know you care. Before pinning anything, run it past a native speaker of the language to make sure the wording is accurate. Online translation technology is still too buggy to be trusted with something as important as your branding.
  3. Ask people to show you things — “People love to talk about themselves, so ask customers to pin images of something related to your industry. A fitness club may ask followers to post pictures of favorite workout gear, while an office supply company might invite followers to share photos of their work spaces.”
  4. Tell a story — “Use a dedicated storyboard to unfold a tale over several days or weeks. Send your mascot on a journey around the major landmarks of your town or share a series of pins that demonstrate how a customer used your product to solve a problem.”
  5. Tell your story — “Is your whole office is helping build a Habitat for Humanity home? Are your developers engaged in a weekend hackathon ahead of your next software version release? Take and pin pictures along the way so customers can follow your progress and get a peek behind the curtain. Pinterest is a perfect format for telling captivating stories that keep followers coming back to see how those stories turns out.”

Click the image for some examples.
 

 

Prof. Joel Evans’ YouTube Channel

23 May

As part of my total immersion in social media, I recently decided to set up a Pinterest account and establish my own video channel at YouTube. [As of July 2017], there are more than 40 video clips I have done for Hofstra University to start.

So, visit me at Pinterest by clicking the link above and visit my new video channel by clicking the image below. 🙂

 


 

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