In the past (and even today), most companies have typically tried to stay out of any communications involving difficult social issues — or to even stake out a position.
So, …
Read moreBud Light Tackling a Big Social Issue
Evans on Marketing Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing Amy Schumer, Bud LIght, commercial, Ellen DeGeneres, ethics, Facebook, gay marriage, good manners, Seth Rogen, social media, Twitter, YouTube 3