Yesterday, we presented 20 tools for better social media marketing. However, we waste these tips if not following proper social media etiquette. Thus, do YOU use social media properly? If not, you may get viewers upset and lose followers. And get negative comments and shout outs online. Good manners must be followed. Also remember these […]
Read moreAre YOU Focused Enough?
Evans on Marketing Careers, Consumers and Their Behavior, Marketing Communications bad behavior, concentration, focus, good manners, mind wandering, Onward, planning 1
Are YOU focused enough in all you do? And this question remains very important in advancing your career. As an example, these posts complement today’s topic: Tips to Get Your Dream Job Where do see YOUR future career path Self-Branding Advice Personality Types and Career Choice Defining the Term “Focused” For the most part, […]
Read moreWhat People Want from Brands On Social Media
Last week, we posted about “Are You Always “On”? Living in a Connected World.” (1, 2, 3) As we noted, whether we are referring to companies’ behavior on social media or to our own efforts on social media, care must always be taken — and bad/inappropriate behavior avoided. Consider these observations and charts from a […]
Read moreA Video to Help YOU Be Inspired — and Kind!!
We may be busy. We may be cranky. We may be tired. But, especially in these overly cynical times, it’s important that we also be kind — and respectful. The video embedded below (“Don’t Judge People You Don’t Know”) has been viewed 28 million times on Facebook! Please think about the message conveyed, and […]
Read moreBe Careful in Making Promises to Customers
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Product Management bad behavior, business model, customer expectations, customer promises, customer satisfaction, experiential marketing, good manners, Magellan Jets, opportunity, overpromising customers, planning, tips 6
In the current highly competitive global marketplace, marketers face a difficult balancing act. On the one, they must promote their goods or services as superior to other firms’ offerings. On the other hand, if customers become unhappy because they buy something that does not meet their expectations, they may be lost to the overpromising firm […]
Read more10 Tips on How Companies Can Be More Customer-Centric
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media bad behavior, business model, customer centric, customer expectations, customer satisfaction, dissatisfaction, good manners, positioning, tips 16
A while back, Professor Joel Evans of Hofstra University’s Zarb School of Business wrote an article about “Customer Centricity” for Promo Magazine (now part of Chief Marketer.) The essence of that still rings true today — even more so given the level of competition faced. Here is that article (with only slight edits). We are […]
Read moreBe on Your BEST Behavior When Interviewing
Evans on Marketing Business Analytics and Marketing Information, Careers, Trends Aiken Cloud, good manners, infographic, job search, manners, planning, tips 2
You probably know that first impressions matter; that’s why you learned to look people in the eye and firmly shake their hands. But the art of successfully interviewing for a job is probably not something that you discussed over the dinner table. Just because you got in the door to interview for a job opportunity […]
Read morePart 3. Being Happier — Words of Wisdom
To round out our three-part series on being happier, we offer the wisdom of Poet Ralph Waldo Emerson, Nobel Peace Prize Winner Nelson Mandela, Holocaust Victim Anne Frank, and Former U.S. First Lady Eleanor Roosevelt. The wisdom expressed below is part of the UN’s Annual Day of Happiness. To access our first two parts on […]
Read morePart Two. Being Happier at Work: An Infographic
Evans on Marketing Careers, Online Marketing, Social and Digital Media advice, bad behavior, career, career happiness, experiential marketing, good manners, Happify, infographic, opportunity, planning, self branding, social media, tips 3
As we posted yesterday (“Part One. Being Happier in Life: An Infographic”), one of our key life goals should be happiness, a state of well-being and contentment. This applies to our work lives — not just our personal lives. So again, a good starting point is to ask ourselves how happy are we in our […]
Read morePart One. Being Happier in Life: An Infographic
One of our key life goals should be happiness. As defined by Merriam-Webster: Happiness is “a state of well-being and contentment.” So, a good starting point is to ask ourselves how happy are we? Do we understand our level of happiness? What can we do to be happier? According to Happify: “If there’s one takeaway […]
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