Bud Light Tackling a Big Social Issue

In the past (and even today), most companies have typically tried to stay out of any communications involving difficult social issues — or to even stake out a position. So, cheers to Bud Light and Ellen DeGeneres for their joint efforts on behalf of gay marriage. As E.J. Schultz reports for Advertising Age: “‘Gay weddings, […]

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Is Advertising on the Super Bowl a Touchdown?

As the NFL’s 2015 regular season winds down this weekend, some marketers are busily planning their ads for “Super Bowl Sunday,” which will be on February 7, 2016 in Santa Clara, California at Levi’s Stadium and televised on CBS. 2016 marks a special celebration for the Super Bowl as this will be game 50. To […]

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Yes, Mac & Cheese Ads Can Be Clever

Macaroni and cheese is a big seller in the United States. It tastes good and makes for a relatively inexpensive meal. But isn’t mac & cheese a pretty boring product? Not according to Kraft, which has devised some clever TV ads. They are funny and make the point as to how irresistible mac & cheese […]

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