Great Brand Campaigns Pay Dividends

Recently, we discussed two aspects of branding. Purpose-Driven Brands’ Marketing Lessons. And Top Authentic Global Brands — Credibility Pays. Today, we look at how great brand campaigns pay dividends. In particular, this is an important topic. Especially given the present environment of price shoppers and distrust of mass media and .com Web sites. Great Brand […]

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Bud Light Tackling a Big Social Issue

In the past (and even today), most companies have typically tried to stay out of any communications involving difficult social issues — or to even stake out a position. So, cheers to Bud Light and Ellen DeGeneres for their joint efforts on behalf of gay marriage. As E.J. Schultz reports for Advertising Age: “‘Gay weddings, […]

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The Governator Is Back for SB XLVIII

As the largest North American sporting event, the Super Bowl of football has also become the Super Bowl of advertising. And companies are always looking for creative ways to stand out in the crowd. Fox TV is certainly thrilled about SB XLVIII, since it has booked nearly $300 million in advertising. This year, there are […]

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