Recently, we discussed two aspects of branding. Purpose-Driven Brands’ Marketing Lessons. And Top Authentic Global Brands — Credibility Pays. Today, we look at how great brand campaigns …Read more
Bud Light Tackling a Big Social Issue
Evans on Marketing Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing Amy Schumer, Bud LIght, commercial, Ellen DeGeneres, ethics, Facebook, gay marriage, good manners, Seth Rogen, social media, Twitter, YouTube 3
In the past (and even today), most companies have typically tried to stay out of any communications involving difficult social issues — or to even stake out a position.
So, …Read more
The Governator Is Back for SB XLVIII
As the largest North American sporting event, the Super Bowl of football has also become the Super Bowl of advertising. And companies are always looking for creative ways to stand …Read more