Gender inequality rolls on. ):-
Read moreMisunderstanding the Incognito Window
Visa Adding More Customer Security
Consumers Beware Online Marketing Tricks
Marketing Sustainability Pays Off
Evans on Marketing Consumers and Their Behavior, Pricing, Privacy, Identity Theft, and Ethical Issues, Product Management, Trends ethics, infographic, Nielsen, success, sustainability 1
Countries and Industries Most Affected by Counterfeiting
Psychology and Pricing
Clever or Unethical Use of Marketing
Evans on Marketing Consumers and Their Behavior, Distribution, Marketing Communications, Product Management ethics, packaging, Tide, unintended consequences 14
We look at whether recent Tide packaging innovations are a clever or unethical use of marketing.
Read moreNike Pushes the Envelope
Nike has been a leading advertiser for many years. And it has sponsored social causes. For example, see Behind the Scenes Nike Just Does It. But beginning this week, Nike pushes the envelope more than ever. It has decided to feature Colin Kaepernick, the NFL player behind the national anthem protests, in new ads. In […]
Read moreYoung Adult Views Toward Brands
In recent years, we know that many manufacturer brands have come under price pressure. With more people turning to less-expensive brands. But did you know that brand perceptions differ by generation? Today, we look at young adult views toward brands. To start, consider these posts about branding: Making YOUR Brand Stand Out Customers Like Caring […]
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