See how psychology is used in setting prices. Are these practices all ethical?
Read moreClever or Unethical Use of Marketing
Evans on Marketing Consumers and Their Behavior, Distribution, Marketing Communications, Product Management ethics, packaging, Tide, unintended consequences 12
We look at whether recent Tide packaging innovations are a clever or unethical use of marketing.
Read moreNike Pushes the Envelope
Nike has been a leading advertiser for many years. And it has sponsored social causes. For example, see Behind the Scenes Nike Just Does It. But beginning this week, Nike pushes the envelope more than ever. It has decided to feature Colin Kaepernick, the NFL player behind the national anthem protests, in new ads. In […]
Read moreYoung Adult Views Toward Brands
In recent years, we know that many manufacturer brands have come under price pressure. With more people turning to less-expensive brands. But did you know that brand perceptions differ by generation? Today, we look at young adult views toward brands. To start, consider these posts about branding: Making YOUR Brand Stand Out Customers Like Caring […]
Read moreWill Tracking Cookies Become Obsolete
One question arising among Web experts: Will Tracking Cookies Become Obsolete? First, let us define the term. According to PC Magazine: “A tracking cookie involves data stored in the user’s computer by a Web site being visited. ‘Third-party’ advertisers place these cookies there to monitor the user’s Web surfing habits. And many people consider them […]
Read moreCoca-Cola Will Enter Japanese Low-Alcohol Market
As we discussed before, Coca-Cola is a great marketing company. See How Coca-Cola Creates Stories and A Clever Ad: Coke and Recycling. Now, due to interest in healthier beverages, Coca-Cola keeps expanding its other product categories, such as juices and bottled water. As a result, Coca-Cola will enter Japanese low-alcohol market . Is this a […]
Read moreOnline Censorship Around the World
In our previous two posts (1, 2), we covered various issues related online security for both individuals and companies. Today, we look at online censorship around the world. But first, we need to consider the two main types of online censorship. Depending on the country, we may face one or both of these types: Access […]
Read moreProfessions Perceived as Most Ethical – and Most Unethical
Today, we discuss the professions perceived as most ethical – and most unethical. And this builds on our coverage of ethical firms and marketing practices: World’s Leading Ethical Firms 2017. Ethical Selling: Not Always an Oxymoron. Misleading Marketing. Impact of Company Ethics on Consumers. For most of us, the leading study of ethics in the […]
Read moreDeliverer Entering Person’s Home OK?
What do YOU think of this: A Deliverer Entering Person’s Home OK? Amazon believes many of its customers will love this practice. And that they will pay for it. But, critics say most people won’t want a stranger in their home if they are away. We know most shoppers want convenience and speed in having […]
Read moreWorld’s Leading Ethical Companies 2017
Do consumers care if the firms they patronize are ethical? Often, the answer is yes. And these people may stop buying a product and tell their friends if the firm is not. As a result, ethical behavior is a must. Thus, this post focuses on the world’s leading ethical companies 2017. Each year, Ethisphere® Institute […]
Read more