Tag Archives: ethics

Is It OK to Share SVOD Passwords?

8 Sep

Do YOU share passwords for subscription video-on-demand (SVOD) services? Is it ethical to do so? This practice does cost the subscription providers worldwide several billions of dollars in lost revenues.

As eMarketer notes:

“Password sharing for subscription video-on-demand (SVOD) services might be more common than you think. According to an August 2017 study from Morning Consult, 37% of US internet users share their password for at least one streaming service account, usually Netflix. The study found that 85% of respondents who shared passwords were handing over login information for their Netflix account.”

Netflix was probably the most shared service because it remains the most popular. eMarketer predicts Netflix will have almost 142 million US viewers in 2021, representing 67.5% of over-the-top (OTT) video service users. That places it ahead of other SVOD services in both the number of viewers and share of market.”

 

 

Facebook and Google: Stronger Rules for Online Advertisers

5 Sep

In response to some complaints about online ads, both Facebook and Google have been working on expanded rules for advertisers to follow.

FACEBOOK

As described by Working Media Group:

“Facebook continues to crack down on the shady side of its social network. Last month, Facebook announced that it has started fighting back against advertisers and page owners that link to sites that violate Facebook’s rules but hide those links from Facebook’s reviewers. In the past, these offenders would disguise the actual destination of the link attached to an ad or post, or they would come up with ways to dupe Facebook’s reviewers by directing them to a dummy page when vetting a link but would take people using Facebook’s mobile app to the offending page. But Facebook has figured out how to detect these so-called ‘cloaking’ schemes.”

“Any advertiser or page that Facebook finds disguising links that violate its Advertising Policies and/or Community Standards will be banned, the company said. Pages that don’t use cloaking shouldn’t be affected. Since going after cloaked links over the past few months, Facebook has fended off “thousands of these offenders,” according to the blog post.”

 

Click the image to read more from Facebook about its new process.

 

GOOGLE

As George Slefo reports for Advertising Age:

“Betty Crocker might want to check her inbox Thursday [last month]. The iconic brand is one of roughly a thousand online publishers were set to receive an email from Google warning them that they are showing ‘highly annoying, misleading, or harmful’ ads. Although there aren’t many ads on Betty Crocker’s Web site, it does have popups, especially on its mobile site. And that’s in violation of the Better Ads Standard, an industry effort born within the Coalition for Better Ads. Google is part of the Justice League-type group, as are Facebook, Procter & Gamble, Unilever, Washington Post,Interactive Advertising Bureau, ad-buying giant GroupM, Association of National Advertisers, and others. But Google carries particular weight because it’s the self-appointed hero that plans to block ‘annoying’ ads in its popular Chrome browser starting early next year.”

 

Credit: Illustration by Tam Nguyen/ Ad Age

 

Click here to access the site of the Coalition for Better Ads.

Click here to access Google’s Ad Experience Report tool.

 

Are Product Sizes Getting Smaller?

25 Aug

For many products — food products, in particular — we have seen the package sizes get smaller in order to stabilize prices and/or to increase profits. How often is this done today? As one study of British products found, package size MAY be somewhat overrated as an issue. WHAT DO YOU THINK?

As Martin Armstrong recently reported for Statista:

“With the world’s eyes firmly on the U.S. as voters went to the polls in the 2016 presidential election, the people at Mondelēz International probably thought it was a pretty safe time to announce the design change and size reduction of its classic product, the Toblerone. Unfortunately for them, they underestimated the passion people in the UK can have for confectionery. As one Twitter user pointed out, the news managed to beat the U.S. election down into place number two on the BBC News ‘Most Read’ list.”

“While high-profile examples of products getting smaller can lead to the impression that all of our favorite purchases are shrinking, what is the reality? According to 2017 analysis by the UK’s Office of National Statistics (ONS), conspiracy theories may well be true. In the course of tracking the cost of products, the ONS has come across 2,529 examples of items reducing in size during the last five years – the vast majority of which are food products. It’s not all doom and gloom though, with 614 getting bigger over the same time period.”

 

Infographic: Shrink-Wrapped: Our Products Are Getting Smaller | Statista You will find more statistics at Statista

 

Are YOU Buying These Scam Products?

17 Jul

Are YOU susceptible to buying products that over-promise their benefits or are otherwise deceptive?

In this video from Planet Dolan, do you agree that these are all scam products? [Note: The Planet Dolan YouTube channel has 5.5 million subscribers. and 1.4 billions views]
 

 

 

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