Lifestyle Branding – Reaching the Market-of-One

Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Product Management , , , , , , , , , , , 3

A guest post by Alan L. Codkind — Thanks!

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Anonymous, one of the most dynamic and creative thinkers of our time, once said, “There is no brand loyalty that …

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What’s Ahead for “Clean Slate” Brands?

Evans on Marketing Consumers and Their Behavior, Global Marketing, Product Management, Trends , , , , , , , , , , , , 9

For decades, leading companies have focused on brand extensions that build upon the heritage of their most popular brands. So, the question is: Can clean slate brands (new brands) succeed …

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Trusting Brand Recommendations from Friends

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Trends , , , , , , , , , , , , , 18

As has been widely reported, consumers consider friend recommendations to be more trustworthy than company advertising.

A recent major research study bears this out. According to a story by Todd …

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