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In new list of the best global brands, Coke is #1 for the 13th year. Guess who is closing in…

October 2, 2012 Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Social and Digital Media, Trends analytics, Apple, brand, Coke, global, opportunity, promotion, trends

The strongest brands in the world shuffle a little from prior years. Apple (of course) is the biggest winner!!…

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How Coca-Cola Is Enhancing Brand Engagement

September 15, 2012 Evans on Marketing Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Trends brand, Coca-Cola, customer expectations, experiential marketing, global, Jeff Bullas, opportunity, planning, product positioning, social media, success 2

Coca-Cola has been a worldwide leader for more than a century, and this is no accident. The company has been an innovator in both its product positioning and its marketing …

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Rethinking Made in China

August 17, 2012 Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Trends brand, China, customer expectations, global, JWT Intelligence, planning, promotion, trends

JWT Intelligence regularly produces reports on a wide variety of marketing subjects and makes them readily available.

Recently, JWT Intelligence published a report about the changing status of Chinese …

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Marketing Communications (1,245)
Social and Digital Media (1,213)
Consumers and Their Behavior (1,083)
Trends (1,004)
Business Analytics and Marketing Information (948)

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opportunity (864)
customer expectations (840)
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experiential marketing (695)

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2020 (228)
2019 (199)
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