After a historic run as the innovation, value-added (in terms of market capitalization), and image leader, Apple has now hit a bump in the road — or is it a …
Read moreIs Everything You Know About ROI Wrong?
For most companies, maximizing their return on investment (ROI) is a key goal that drives their strategies. But are they using and measuring ROI properly? Sometimes, ROI is not so …
Read moreThe Most Valuable Brands for 2013
Evans on Marketing Global Marketing, Marketing Communications, Product Management brand, brand equity, BrandZ, financial, global, infographic, innovation, Millward Brown, product management, promotion, trends, value
Each year, Millard Brown (a company involved with advertising, marketing communications, media, and brand equity research) publishes an annual report on the leading global brands.
Read moreYahoo and Tumblr — A Smart Move?
Evans on Marketing Global Marketing, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing acquisition, analytics, business model, competition, customer expectations, customer satisfaction, entertainment marketing, experiential marketing, financial, global, mobile media, online information, opportunity, planning, promotion, social media, Tumblr, video, Yahoo 2
Yahoo has had some tough times in recent years. But things have slowly begun turning around since Marissa Mayer (formerly a senior executive at Google) became CEO.
So, the announcement …
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