Apple: A Bump in the Road Or a Crater?

After a historic run as the innovation, value-added (in terms of market capitalization), and image leader, Apple has now hit a bump in the road — or is it a crater? What do YOU think is next for Apple? Will Apple be able to recapture its recent glory or will it become more “ordinary” in […]

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Is Everything You Know About ROI Wrong?

For most companies, maximizing their return on investment (ROI) is a key goal that drives their strategies. But are they using and measuring ROI properly? Sometimes, ROI is not so easy to determine. With this in mind, consider the slideshow “How to Determine the ROI of Anything” by Gary Vaynerchuk, working at VaynerMedia: “What’s the ROI of […]

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The Most Valuable Brands for 2013

Each year, Millard Brown (a company involved with advertising, marketing communications, media, and brand equity research) publishes an annual report on the leading global brands. Click here for a nice infographic. Click below for the full 78-page 2013 report.    

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Yahoo and Tumblr — A Smart Move?

Yahoo has had some tough times in recent years. But things have slowly begun turning around since Marissa Mayer (formerly a senior executive at Google) became CEO. So, the announcement that Yahoo would purchase Tumblr for $1.1 billion is not surprising; however, it is interesting. Once again, a major company has decided to acquire a growing […]

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What’s Next for Proctor & Gamble?

As we have reported before (see, for example, 1 and 2), P&G — the pioneer of product management and the world’s leading consumer products company — is having a tough go of it now. So, where is it headed now? Here’s the February 2013 assessment of Fortune’s Jennifer Reingold and Doris Burke: “The past several […]

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Hewlett-Packard: Wishing for the Good Old Days

Hewlett-Packard WAS a great company for a long time, with a number of innovations in the calculator, computer, printer, and other categories over the years. As noted by Businessweek (and highlighted by this photo montage): “Stanford University classmates Bill Hewlett and Dave Packard founded Hewlett-Packard in 1939. The company’s first product, built in a Palo […]

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Relax Twinkies Fans: It’s Only the Company Going Out of Business

With headlines such as “Twinkie Maker Hostess to Close,” many consumers think that means the end of Twinkies, Wonder Bread, Ding Dongs, and other popular brands. But, that is not what’s going to happen. Instead, another firm will bid on these brands and they will continue on into the future. So, relax. You’ll still have […]

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