As we have written several times before, the marketing dictionary seems to be exploding. The new term for today is sympathetic pricing.
According to Trendwatching.com, sympathetic pricing is …
Read moreThe Most Valuable Brands for 2013
Evans on Marketing Global Marketing, Marketing Communications, Product Management brand, brand equity, BrandZ, financial, global, infographic, innovation, Millward Brown, product management, promotion, trends, value
Each year, Millard Brown (a company involved with advertising, marketing communications, media, and brand equity research) publishes an annual report on the leading global brands.
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