An Interesting New Concept: “Sympathetic Pricing”

As we have written several times before, the marketing dictionary seems to be exploding. The new term for today is sympathetic pricing. According to Trendwatching.com, sympathetic pricing is driven by this phenomenon: “Get ready for a wave of imaginative discounts that relieve lifestyle pain points, offer a helping hand in difficult times, or support a […]

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The Most Valuable Brands for 2013

Each year, Millard Brown (a company involved with advertising, marketing communications, media, and brand equity research) publishes an annual report on the leading global brands. Click here for a nice infographic. Click below for the full 78-page 2013 report.    

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