Each year, Brand Z presents its leading global brand report. Today, we look at the 2020 global most valuable brands. To see our post on last year’s global brand list,…
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Each year, Brand Z presents its leading global brand report. Today, we look at the 2020 global most valuable brands. To see our post on last year’s global brand list,…
Read more
In this post, we kook at how to foster brand affinity. This requires a much stronger customer bond than customer satisfaction.
To start, look at these branding articles:
… Read moreInterested in a career in product management or want to learn more about branding? If yes, check out this post on best brand strategy books.
For many companies, the popularity …
Read moreOver the years, consumers have often wondered about the honesty of the ads they watch or view.
Click on the image to see a number of hypothetical ad slogans that …
Read moreEach year, Millard Brown (a company involved with advertising, marketing communications, media, and brand equity research) publishes an annual report on the leading global brands.
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