2020 Global Most Valuable Brands

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Each year, Brand Z presents its leading global brand report. Today, we look at the 2020 global most valuable brands. To see our post on last year’s global brand list,…

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How to Foster Brand Affinity

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In this post, we kook at how to foster brand affinity. This requires a much stronger customer bond than customer satisfaction.

To start, look at these branding articles:

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A Spoof on “Honest” Ad Slogans? LOL

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Over the years, consumers have often wondered about the honesty of the ads they watch or view.

Click on the image to see a number of hypothetical ad slogans that …

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