2020 Global Most Valuable Brands


Each year, Brand Z presents its leading global brand report. Today, we look at the 2020 global most valuable brands. To see our post on last year’s global brand list,

Read more

How to Foster Brand Affinity

In this post, we kook at how to foster brand affinity. This requires a much stronger customer bond than customer satisfaction.

To start, look at these branding articles:

Read more

A Spoof on “Honest” Ad Slogans? LOL

Over the years, consumers have often wondered about the honesty of the ads they watch or view.

Click on the image to see a number of hypothetical ad slogans that

Read more