brand equity Archives - Evans on Marketing

Best Brand Strategy Books

October 5, 2017 Evans on Marketing Marketing Communications, Product Management, Trends Best Brand Strategy Books, brand equity, brand management, infographic, product management 3

Interested in a career in product management or want to learn more about branding? If yes, check out this post on best brand strategy books. For many companies, the popularity of their brands is their best competitive advantage. That is known as brand equity. As examples, look at these posts. Brand Positioning Strategy. Brands Millennials […]

A Spoof on “Honest” Ad Slogans? LOL

October 27, 2014 Evans on Marketing Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media advertising, brand equity, Clif Dickens, ethics, honesty, product management, product positioning, promotion, social media

Over the years, consumers have often wondered about the honesty of the ads they watch or view. Click on the image to see a number of hypothetical ad slogans that we might have been thinking about, but will never really see — from graphic designer Clif Dickens.

The Most Valuable Brands for 2013

June 12, 2013 Evans on Marketing Global Marketing, Marketing Communications, Product Management brand, brand equity, BrandZ, financial, global, infographic, innovation, Millward Brown, product management, promotion, trends, value

Each year, Millard Brown (a company involved with advertising, marketing communications, media, and brand equity research) publishes an annual report on the leading global brands. Click here for a nice infographic. Click below for the full 78-page 2013 report.

ClickFox’s 2013 Brand Loyalty Survey

April 15, 2013 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Trends 2013, analytics, Apple, brand equity, brand loyalty, ClickFox, customer expectations, customer loyalty, customer satisfaction, ethics, experiential marketing, infographic, success 18

ClickFox, a firm specializing in the analysis of customer experiences, recently released the results of its 2013 brand loyalty survey. Here is an infographic from ClickFox.

The 2012 BrandZ Top Hundred Global Brands: An Infographic

January 18, 2013 Evans on Marketing Business Analytics and Marketing Information, Good and Bad Examples of Marketing, Product Management, Trends brand, brand equity, BrandZ, global, infographic, Millward Brown, opportunity, product management, product positioning, success, trends

Millward Brown (a research agency that specializes in advertising, marketing communications, media, and brand equity research) produces an annual report on the leading global brands. Click here for the full 104-page 2012 report. Click the image for a summary infographic. Good stuff is in the infographic in an easy-to-read chart.

Great Brands — Simple Matters!

November 8, 2012 Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management analytics, brand, brand equity, global, popular, product positioning, promotion, simple, success, trends

Look at the chart below to see the ten “simplest” popular brand names according to research by Siegel+Gale. Click the chart to read a story on the importance of brand simplicity. You may also click here to access Siegel + Gale’s full 96-page report on global brand simplicity.

Tag: brand equity

Best Brand Strategy Books

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The Most Valuable Brands for 2013

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The 2012 BrandZ Top Hundred Global Brands: An Infographic

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Great Brands — Simple Matters!

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