Best Brand Strategy Books

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Interested in a career in product management or want to learn more about branding? If yes, check out this post on best brand strategy books. For many companies, the popularity of their brands is their best competitive advantage. That is known as brand equity. As examples, look at these posts.   Brand Positioning Strategy.    Brands Millennials […]

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A Spoof on “Honest” Ad Slogans? LOL

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Over the years, consumers have often wondered about the honesty of the ads they watch or view. Click on the image to see a number of hypothetical ad slogans that we might have been thinking about, but will never really see — from graphic designer Clif Dickens.    

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The Most Valuable Brands for 2013

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Each year, Millard Brown (a company involved with advertising, marketing communications, media, and brand equity research) publishes an annual report on the leading global brands. Click here for a nice infographic. Click below for the full 78-page 2013 report.    

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ClickFox’s 2013 Brand Loyalty Survey

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ClickFox, a firm specializing in the analysis of customer experiences, recently released the results of its 2013 brand loyalty survey. Here is an infographic from ClickFox.    

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The 2012 BrandZ Top Hundred Global Brands: An Infographic

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Millward Brown (a research agency that specializes in advertising, marketing communications, media, and brand equity research) produces an annual report on the leading global brands. Click here for the full 104-page 2012 report. Click the image for a summary infographic. Good stuff is in the infographic in an easy-to-read chart.  

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Great Brands — Simple Matters!

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Look at the chart below to see the ten “simplest” popular brand names according to  research by Siegel+Gale. Click the chart to read a story on the importance of brand simplicity. You may also click here to access Siegel + Gale’s full 96-page report on global brand simplicity.

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