Over the years, we have written several times about Kantar’s annual global brand ratings. Let us now turn to the latest report. Brand Z Global Ratings 2022.
Over the years, we have written several times about Kantar’s annual global brand ratings. Let us now turn to the latest report. Brand Z Global Ratings 2022.
Each year, Brand Z presents its leading global brand report. Today, we look at the 2020 global most valuable brands. To see our post on last year’s global brand list,…
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In short, as most firms know, brand image represents a powerful financial asset. Accordingly, brand recognition and brand loyalty may represent the difference between success and failure. For this …
As most companies know, their brand image represents a powerful asset. Thus, brand recognition and brand loyalty may represent the difference between success failure. And with that in mind, Kantar …
Read moreEach year, BrandZ publishes its list of the top 100 global brands. Click here to access the 2017 report, produced by WPP and Kantar Millward Brown: “In its 12th …
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