Over the years, we have written several times about Kantar’s annual global brand ratings. Let us now turn to the latest report. Brand Z Global Ratings 2022.
2020 Global Most Valuable Brands
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Each year, Brand Z presents its leading global brand report. Today, we look at the 2020 global most valuable brands. To see our post on last year’s global brand list,…
Read more2019 Global Most Valuable Brands
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In short, as most firms know, brand image represents a powerful financial asset. Accordingly, brand recognition and brand loyalty may represent the difference between success and failure. For this …
2018 Global Most Valuable Brands
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As most companies know, their brand image represents a powerful asset. Thus, brand recognition and brand loyalty may represent the difference between success failure. And with that in mind, Kantar …
Read moreMost Valuable Global Brands 2017: An Infographic
Each year, BrandZ publishes its list of the top 100 global brands. Click here to access the 2017 report, produced by WPP and Kantar Millward Brown: “In its 12th …
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