Tag Archives: Mashable

Trusting Brand Recommendations from Friends

31 Mar

As has been widely reported, consumers consider friend recommendations to be more trustworthy than company advertising.

A recent major research study bears this out. According to a story by Todd Wasserman for Mashable: “Seventy percent of consumers trust brand recommendations from friends, but only 10% trust advertising, according to a new report from Forrester Research. The study, based on responses from 58,000 respondents, also found that 46% of consumers trust consumer reviews and 9% trust text messages from brands. The findings come after at least one Facebook partner has affirmed that the social network’s Sponsored Stories — which are based on friend recommendations on behalf of a brand — are more effective than standard banner ads.”

Click the chart to read more.


Post suggested JD


Tips for Finding a Job in Your Niche

14 Nov

Amit De, the CEO and Co-founder of Careerleaf, a job search platform, offers several job search tips at Mashable. Consider this, for example: “With an overwhelming amount of employment Web sites, how can job seekers be sure they are doing all within their means to completely immerse themselves in their job search? The answer: Search within your niche. Searching for a job in a specialized market can transform your search, and also boost your odds of actually connecting with key players in your industry.”

Click the photo to learn De’s four basic tips.

Post suggested by KCJ

Which Sports Star Shines Brightest on Social Media?

18 Oct

Who is the most popular athlete on social media? Hint, it’s not an American athlete.

Click the image to enlarge the chart from Mashable.

Post suggested by KCJ

Mashable’s Customer Experience Series

29 Mar

   Click the image to access the article series


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