State of Play

TrendWatching provides very useful insights about coming trends. Today, we focus on the state of play. Is there anywhere that we don’t want to play?

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Useful Free TrendWatching Resources

On a regular basis, many of of us anticipate and stay current with the latest trends. And predictions for future trends. As we reported before, TrendWatching represents one valuable source in this area. Thus, today’s post considers useful free TrendWatching resources. During just this past year, these posts highlighted the importance of studying trends: U.S. […]

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Trendwatching: Asia, Latin and Central America, and Africa

Trendwatching.com puts out a lot of excellent multimedia information on what’s happening now — and where things are headed. As Trendwatching.com notes at its Web site: “We help 260,000+ subscribers and 1,200+ clients understand the new consumer and uncover innovation opportunities.” Recently, Trendwatching.com published interesting reports about expected 2015 trends in three different regions of […]

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Brand Sacrifice? Yes. Consumer Sacrifice? Not Really.

As consumers, we are becoming more demanding of our brands. We often don’t to trade features or quality for a low price. We want it all — including a greater sense of corporate responsibility. Here’s a provocative observation from Trendwatching.com: “One powerful question for brands to answer in 2015: what are you prepared to SACRIFICE? […]

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What’s Ahead for “Clean Slate” Brands?

For decades, leading companies have focused on brand extensions that build upon the heritage of their most popular brands. So, the question is: Can clean slate brands (new brands) succeed in the face of all of these brand extensions? According to Trendwatching.com: “the consumer arena has never been more fixated on the ‘new’. Thanks to […]

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