Tag Archives: Trendwatching

Useful Free TrendWatching Resources

9 Feb

On a regular basis, many of of us anticipate and stay current with the latest trends. And predictions for future trends. As we reported before, TrendWatching represents one valuable source in this area. Thus, today’s post considers useful free TrendWatching resources.

During just this past year, these posts highlighted the importance of studying trends:

 

Background: Useful Free TrendWatching Resources

According to its Web site, TrendWatching describes itself as follows:

“Established in 2002, we have hubs in London, Singapore, New York, Amsterdam, São Paulo, and Lagos. And we help forward-thinking business professionals in 180+ countries understand the new consumer. As a result, they can unlock compelling, profitable innovation opportunities.”

In monitoring trends, the firm uses 2,000+trend spotters and in-house experts across 55 countries. Why? Take a look at this chart. To see a larger version, click on the image.

Useful Free Trendwatching Resources

And click here to access a “3 minute overview” of TrendWatching.

 

Links to Useful Free TrendWatching Resources

Besides to its paid clients, TrendWatching offers a number of FREE resources. And here we cite just some of them:

  • At this page, TrendWatching summarizes its free resources.
  • As an ongoing resource, TrendWatching publishes “TrendWatching Quarterly: the definitive viewpoint on consumerism’s most pressing issues.” For the free signup, click here. [You can also opt to receive “Innovation of the Day .”]
  • Now, click the images to see examples of trends around the globe. To illustrate, featured below are articles on these areas. Overall trends. And trends in Africa. And trends in Asia. In addition, Latin trends. Also, read the stories on brands, the customer experience, truthful consumerism.

These are just a selection of the free resources from TrendWatching. Do not be a copy cat or laggard. Be a trendsetter. And awareness is the key to good strategies.
 

Overall Trends

Useful Free TrendWatching Resources -- Overview
 

Trends in Africa

Useful Free TrendWatching Resources -- Africa
 

Trends in Asia

Useful Free TrendWatching Resources -- Asia
 

Latin Trends

Useful Free TrendWatching Resources -- Latin

 

Brands

Useful Free TrendWatching Resources -- Brands
 

Customer Experience

Useful Free TrendWatching Resources -- Customer Experience
 

Truthful Consumerism

Useful Free TrendWatching Resources -- Truthful Consumerism
 

Trendwatching: Asia, Latin and Central America, and Africa

13 Nov

Trendwatching.com puts out a lot of excellent multimedia information on what’s happening now — and where things are headed. As Trendwatching.com notes at its Web site: “We help 260,000+ subscribers and 1,200+ clients understand the new consumer and uncover innovation opportunities.”

Recently, Trendwatching.com published interesting reports about expected 2015 trends in three different regions of the world: Asia, South and Central America, and Africa.

Click the images to access these reports.
 

Asia Pulse


 

Latin Pulse


 

Africa Pulse


 

Brand Sacrifice? Yes. Consumer Sacrifice? Not Really.

9 Nov

As consumers, we are becoming more demanding of our brands. We often don’t to trade features or quality for a low price. We want it all — including a greater sense of corporate responsibility.

Here’s a provocative observation from Trendwatching.com:

“One powerful question for brands to answer in 2015: what are you prepared to SACRIFICE? Consumers don’t want to make the world a better place.They want brands to do that for them ;)”

“Okay, that’s a simplification of a complex issue. But when it comes to making the world a better place, many consumers are setting a more stringent standard for brands than they are for themselves. And let’s face it, given decades of unethical operations, rampant pollution, disinformation, and more, brands deserve it. After all, many brands have worked extremely hard to create many of the behaviors and lifestyle choices that well-meaning consumers are now finding so hard to change. In a global survey of 30,000 consumers, 72% of people said that business is failing to take care of the planet and society as a whole. (Accenture & Havas Media, June 2014)”

“The easiest and most desirable way for consumers to assuage (or obliterate!) their guilt? For brands to make visible, meaningful, and constructive SACRIFICES: of products, processes, attention, and opportunities.”

Click the image to read more —  and to see what “sacrifices” companies such as CVS, Tesco, Subway, Intel, and others are making.
 

 

What’s Ahead for “Clean Slate” Brands?

25 Apr

For decades, leading companies have focused on brand extensions that build upon the heritage of their most popular brands. So, the question is: Can clean slate brands (new brands) succeed in the face of all of these brand extensions?

According to Trendwatching.com: “the consumer arena has never been more fixated on the ‘new’. Thanks to the democratization and globalization of innovation (not to mention the celebration of entrepreneurship), brands and individuals from all corners of the world are now working around the clock to dream up and launch endless new products and services, that are truly better and more exciting than current offerings. And to underscore the ‘for and by’ element of the democratization of innovation, new players are by default more nimble and laser-focused on what consumers want now (as opposed to yesterday) than the bigger legacy-laden brands they compete with. So from being something that was pushed to consumers by businesses (‘new and improved’), the ‘new’ is now subject to an increasingly strong pull from consumers. Excited by positive experiences of a ‘new’ that is genuinely ‘better’, consumers are hungry for more.”

Click the image to learn more about clean slate brands.

 

 

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